In my recent articles, I have stated a number of arrangements to improve website traffic on your business websites. In the same row, I will dedicate this article to take a few points to share how one can invite more traffic using the local search strategies. In technical terms, the process is popularly known as Google Places Optimization. We are listing here 6 Google Places Optimization strategies for marketers. By optimizing Google places (Google Maps) listings they can attract more traffic
You must have noticed that a particular website sustains a different search ranking in India and other search ranking in the UK. This all occurs due to region based audience targeting. Let's talk about the derivatives that play a significant role in local search SEO services used by the experts all across.
Process to Get Your Google Places Listing Listed
The first step that one needs to take to start with Google map optimization is loging into his or her Google account and hitting the option of 'add new listing'. Here, you need to submit the exact name and address of your. Make sure that along with this information, you also enter your email and website address too. The option to submit a short website description is also available.
Post all submissions, the next step that you need to take is claiming your listing. This is simple and can be done with just one click. This will send alert to Google, who in turn will call you back at the given phone number and verify your listing. Ensure to give correct phone number and also to answer the call. However, if you wish to use another alternative for listing verification, you may also request Google to send you a post card to your office.
Best Google Places Optimization Strategies
Google local map listings have become one of the most important elements in the internet marketing services. Shown at the very top of the results, it catches a lot of attention by getting placed over the organic listings. First of all, in order to rank for keywords related to a specific city, make sure to have a physical presence in that city. Secondly, make sure that you have your business characterized appropriately rather than concentrating only on having right set of keywords in your business name.
Third is the quantity of your citations. Google largely take into consideration your the citations made about your company on the web. Citations help largely in confirming your business name, address, and phone information. Another factor in the line is the reviews and ratings.
1. Country Specific Domain Names:
Top level domain extensions such as .com and .org has a good probability to rank top in search engines. However, targeting a specific country offers good results to the webmasters. I will therefore suggest you to buy country specific domain extensions if you want to improve traffic. For an instance, buying a .UK domain name tenders improved traffic if you want your website to do good across the UK
2. Geo-Targeting Using Webmaster Tools
Using the awesome functionalities of Google webmaster tool, you can set the country you want to target your business website to. This will certainly help you to target more traffic to your website. All you have to verify your website in webmaster tool using the Settings tab in the Configuration menu.
3. Location of Your Server
Although you are looking your optimization process in SEO Services perspective, it won't be a bad idea to think on certain web hosting aspects as well. Server location for your domain is also an important thing you should think about. If you are targeting audience in USA, it will always be a good idea to host your website in U.S. based servers. This will give you two way benefit. Not only your website will be loaded faster but also due to local server but also search engine bots can identify the location of the server easily to rank it prominently.
4. Content Level Targeting
Google grabs signal from your website content to identify the country which you are targeting to get traffic. You should add the name of your country in your post meta title, and description in order to make your content more keyword specific and a clear signal for the country you are targeting your traffic to. One more thing that I would like to add here is that you must use country specific language in your articles that promote these pages. If you are writing an article for a website hosted in the UK based server, there is hardly any use of writing it in an American accent.
5. Work On Local Search
If you are an top SEO services Company and looking forward to get massive traffic in the area, you must submit your website(s) to local search engines and local web-directories as well. These local web directories are highly useful in case you need to avail country specific back-links. In later stages of local search engine optimization it will be one among the most important factors that determine your Geo-location traffic.
6. Target Country Specific Backlinks:
A lot has already been changed in the verticals of backlink theory but its importance has almost remained same when we talk about the content popularity. I would say it's a good strategy if your target country specific backlinks for your website. For an instance, if you want to target U.K. audience, try to get solid and relevant backlinks from U.K. based websites. This particular strategy will be very beneficial and most efficient if you want to target traffic from a specific country.
Best Google Places Optimization Strategies: Conclusion
Moreover, studies done through eye chart have also revealed that this specific area of the first page of search engines is the most viewed area. Naturally, such evidences are enough to make Google map optimization a very crucial aspect of search marketing strategy.
Since Google maps work as a recommendation engine, it has to remain very specific about what it is recommending. If it randomly picks any business and recommends it, it might lose its significance soon. Hence, what it majorly takes into consideration is the reviews and rating submitted by users.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.