Unless you have a solid audience engagement plan for your website, you can’t write off success. Audience engagement KPI measures are the most important stats to measure as they showcase if your content strategy is in sync with user’s innate interest.


Tarun Gupta
7 PPC Trends to Watch Out for in 2019

Tarun Gupta February 4th, 2019 Pay Per Click no comments.

paid search trends 219

2018 was a year of major changes in almost all spheres of digital. Paid search wasn’t any exception either. We have seen an incredible shift in traditional advertising practices due to arrival of automation and machine learning.


Tarun Gupta
5 Email Marketing Trends 2019 to Watch Out for

Tarun Gupta January 30th, 2019 Email Marketing 1 comment.

Email Marketing Trends 2019

Email marketers who prefer email frequency over quantity, shoot email blasts randomly without considering the recipient’s intent. This is annoying and can hurt your business prospects in the long run. The good news is that the practice is now stale and outdated due to changing consumer preferences.


Tarun Gupta
An Ultimate Guide to Website Structure

Tarun Gupta January 28th, 2019 Search Engine Optimization no comments.


The structure of your website is important for many reasons. Rightly structured website helps your visitors in two ways: one, to help visitors navigate on your site without hassle, and two, to tell Google about relevant content in on the site. In layman terms, website structure is a staple food for both website's usability and findability.


Google, time and again confirmed that they don’t consider social media as a ranking factor. However, we can’t deny the role of social media for community building and audience engagement. Social networks are playing a significant role in engaging communities and building brand voices.