The performance of an Instagram campaign can’t be tracked without a good tool. Instagram analytics tools help marketers measure a campaign’s performance to analyze untapped and unordered Instagram profile data. Such tools let marketers and content
Search engine optimization or SEO is the best way to bring online traffic to your website and grow its online visibility. If you are running an online business, organic SEO can help you get your business found online. The process is cost-effective and delivers lasting results.
If you’re an SEO agency, you understand the importance of insights and SEO reports. Accurate reports reduce the overall efforts, improve efficiency, and speed up the decision-making process. SEO clients rely on these reports as these reports significantly impact the
Creating an email list is quite a task. It takes time and effort to build and nurture. If you succeed in growing your email list, it’s great. But maintaining the quality is more important. In this article, I have covered a few important email list management strategies
For website owners and SEOs, XML sitemap tools are mandatory. These tools help search engine crawlers navigate and find new pages added to your website. By using a sitemap tool on the website, you tell crawlers which pages on the website are important and
Both hard and soft bounces are related to email delivery. And both the metrics indicate that a message has failed to reach the recipient’s inbox. The Reasons for both the bounces are different. The good news is that you can reduce the bounce rate by applying some
Before launching your social media strategy, it’s always a good idea to run a social media audit to evaluate your audience and the current social media platforms you are using. It helps to improve your campaign and drive better results. This article looks into various facets
At times when online shoppers tend to discover and buy things online, you have to appear on the first page of Google results to get noticed. Irrespective of how great your products and services are, if your potential buyers don’t end up on your website, you can’t
A good number of brands are using social media to promote their products and services. If you haven’t yet considered social media marketing as a key strategy, set your goals now. However, you will always have ways to improve your social media engagement.
As the name implies, performance marketing is the set of integrated digital marketing activities where the result is calculated based on certain performance metrics such as ad clicks, or a link. Performance marketing helps businesses innovate more, and grow more.