Google’s most sought after broad core algorithm update Google August 1 Core Update is now fully rolled out. Also deemed as the Medic Update by some experts, the update appears to be focused on health and medical sites. The list of the niche impacted could be more beyond this.
Optimizing an ecommerce website isn’t easy. Sites that sell products may have hundreds of pages that need to be optimized well. This is indeed tedious and complicated. ECommerce websites are very much different from regular service websites and business blogs.
Google has rolled out a broad core update that led to massive drops in website rankings. We already have enough chatter, argument and discussions around the update in the Webmaster World forum.
In a bid to improve its search quality rating guidelines further, Google has made changes to it. The changes have been made to 164-page set of guidelines to help human 'quality raters' evaluate online content and get back to Google with final feedback.
Nothing beats search being the best source organic traffic on content best websites. Data reveals that organic search resulted in 34.8 percent of site visits in 2017, compared to 25.6 percent from social.
If you think content and links are only weapons to crack the SEO puzzle, think again. These two are indeed the most important strategies, but search engines look at other things as well while ranking websites.
While announcing the Google Page Speed Update, Google added this update will only affect the slowest of mobile sites. Means, if a site is already loading lighting fast, but a competitor’s site is a tenth of a second faster, it’s unlikely that it will anyway impact the ranking.
Most of the SEOs and webmasters are aware about these three and their invaluable contribution in website ranking. Beyond these, there are several technical aspects of a website that we most often miss to recognize. If you fail to get them right, it would be difficult for you to achieve the rankings.
Google is smart enough to detect spam, whether it’s been done around content or links. Though, Google algorithms consider links as the most important entity, they can smartly distinguish between genuine links and links that are stuffed for SEO reasons. Link spam may negatively impact your search rankings that can eventually tank your visitor traffic.
Google, the search conglomerate has introduced few changes to its Google AdWords and other advertising products. The search engine giant rebrands Google AdWords as Google Ads. Alongside, the company has brought its advertising products under Google Marketing Platform and Google Ad Manager. With such significant changes in place, Google tries to woo both small businesses and enterprise-level advertisers.