It’s overwhelming. Data says that all the 20% of all the searches conducted in the USA is on image search. SEOs do it religiously. They optimize images used in pages and posts with alt, caption and image title. Image optimization is quite important if you want to rank higher in SERPs.
For an SEO agency, it is very important to look upon the link building in entirely different light post-penguin. The strategies their webmaster are doing business with are either becoming obsolete or under the stringent scrutiny of Google.
Measuring the status of running email campaigns isn't hard. All you need to asses if the goals set are achieved. Like you, most of the marketers define certain goals to achieve at the end of an email-marketing campaign.
Your brand success on Twitter is also depend upon how your brand receives an audience response there. Most of us feel good when people engage with us. It's not only a big boost to our self-confidence but also is equally important for the brand reputation online.
Whether you’re targeting global markets are local, you need to tame optimization strategies in sync with Google. For local SEO, it becomes more important to map your strategies having in mind your consumers who may be searching for your local business.
For digital marketers, competition analysis is quite crucial. It’s very useful in avoiding last minute ambiguities in campaigns and discovering more ways to innovate. Evaluating your competitor’s ranking strategies would help you in jotting down
“Mobile-First” literally indicates that now onward Google will be considering a mobile website as the primary version of your website. Therefore, if both of your websites (desktop and mobile) are you’ve optimized well and if you use responsive design, MFI won’t have any significant impact in terms of your site’s performance in search results.
These tools are available in both premium and trial versions. If your marketing budget allows, I will recommend buying premium plans, else free version is fine for unleashing a good chunk of insight about your website.
Success is a time taking process and takes time realize into the goals. Whether you hire an SEO agency to lead your campaign or manage it your self, there are ways to determine if a campaign is on the right track.
Panda endorses the content that engages audience. Informative content sets the stage for great user experience. If the content generates higher level of user experience, it's doing the right job. Thus, be right with your content and keep panda happy.