Before launching your social media strategy, it’s always a good idea to run a social media audit to evaluate your audience and the current social media platforms you are using. It helps to improve your campaign and drive better results. This article looks into various facets
At times when online shoppers tend to discover and buy things online, you have to appear on the first page of Google results to get noticed. Irrespective of how great your products and services are, if your potential buyers don’t end up on your website, you can’t
A good number of brands are using social media to promote their products and services. If you haven’t yet considered social media marketing as a key strategy, set your goals now. However, you will always have ways to improve your social media engagement.
As the name implies, performance marketing is the set of integrated digital marketing activities where the result is calculated based on certain performance metrics such as ad clicks, or a link. Performance marketing helps businesses innovate more, and grow more.
While choosing the right digital marketing channel, keep your audience in your mind. Determine which of the channels might appeal most to your target audience. The channel must be one that you can handle and execute with efficiency. Selection of channels
Creating an email list is quite a task. It takes time and effort to build and nurture. If you succeed in growing your email list, it’s great. But maintaining the quality is more important. In this article, I have covered a few important email list management strategies
As over 50% of shopping is done online using eCommerce websites, the number of such websites is increasing rapidly. The level of convenience these websites offer is the primary reason why they engage and entice shoppers. The massive popularity of online
sales made through physical stores continue to surpass the former. Researches reveal that consumers prefer a mix of online and offline shopping. Regardless of the mode of shopping done, most shoppers head to search engines for product discovery and comparison
Designing a well-optimized landing page is a hard nut to crack. To accomplish the task, you have to put in your best efforts. It’s essential to have a great landing page if you want to convert your visitors into paying customers. It will always be a great practice if your page
If compared with the many digital marketing techniques available, email marketing brings the highest return on investment. You can do several things to control and reduce your email bounce rate. I have listed a few tried and tested methods to low email bounce rates