negative seo

Negative SEO comprises a set of black hat SEO activities that your competitors launch against you to tarnish your online reputation and bring down your search rankings. These black hat activities may include creating tons of unnatural / spammy links indicating to your site, content scraping, hacking the site. Following are the list of Negative SEO activities you should take note of.


Google’s voice search and digital assistants are now making things lot easier for customers searching for local businesses for buying products. It’s my apparent guess that year would bring more opportunities for marketers to boost their presence on local search engines.

Mobile First Indexing

“Mobile-First” literally indicates that now onward Google will be considering a mobile website as the primary version of your website. Therefore, if both of your websites (desktop and mobile) are you’ve optimized well and if you use responsive design, MFI won’t have any significant impact in terms of your site’s performance in search results.

8 SEO Mistakes

SEO takes time to showing results. If you think that a website, a few pages in it and a bunch of targeted keywords will altogether bring humongous traffic, better to take a break. SEO is a comprehensive process that helps you gain big if you ensure that you’re not making some big mistakes that could sabotage your overall strategy.


the entire diaspora has shifted from stuffing the right keyword into a page description to delivering providing bigger and better experiences for our users through rich content. 2018 will surely see a greater shift toward mobile, voice search, and virtual intelligence and will continue pushing for more, better, and deeper content.

google hummingbird update

With Google Hummingbird Update, brought in natural language processing. It helped search results to generate niche results for queries both at the head and long-tail level. As it majorly focused at user intent in a semantic manner, the algorithm allowed users the ability to confidently search for topics and sub-topics.


Tarun Gupta
WhatsApp Testing Restricted Group Feature

Tarun Gupta December 5th, 2017 Mobile Marketing no comments.

WhatsApp Marketing

WABetaInfo reported that WhatsApp is now testing a feature that likely to give group administrators ability to restrict other members from sending text messages, photographs, videos, GIFs, documents, or voice messages without admin’s consent.

Google Panda Update

Google Panda update was Google’s revolutionary algorithm that aimed at weeding out low-quality, thin content in the search results and to boost unique and read worthy content. The algorithm, when launched, assigned pages a quality classification and was modeled after human quality ratings. Now, the Google panda update is a significant ranking factor.

google seo vs bing seo

Over the years, Google monopolized the way we (read webmasters and marketers) have assumed the search engines. Despite the fact that Bing and Yahoo together dominate 33.6 percent of the desktop search engine market share in the U.S. In certain industries, we fancied for Google and gradually lost the opportunities that we could have achieved by tapping Yahoo and Bing.


Tarun Gupta
WhatsApp for iPad Devices Coming Soon

Tarun Gupta November 14th, 2017 Mobile Marketing no comments.


According to WABetaInfo, a website that tracks changes in WhatsApp, WhatsApp is quietly working on a dedicated application for iPad. This could be an application identical to the design and functionality of WhatsApp for Web. From its official Twitter handle WABetaInfo hinted the news.