Tarun Gupta
Top 9 Web Analytics Tools for New Age Marketers

Post User Tarun Gupta Date Last Updated: May 13th, 2020 category Web Analytics comments no comments.

web-analysis-tool

We are living in a data driven world. Data is in the root of every analysis and observation. It determines if you’re progressing in right direction or heading to no man’s land. Websites are no exception.

 

Tarun Gupta
Signs of Google Penalty and What Leads to It?

Post User Tarun Gupta Date Last Updated: Apr 9th, 2020 category Search Engine Optimization comments no comments.

google penalty recovery

For Google, user experience comes first. The search giant expects websites to provide accurate information and stick to the legitimate practices aligned with Google’s algorithm. Google makes changes to it to make sure that the users have the access to the fantastic and world class content.

 

Tarun Gupta
8 Image SEO Best Practices to Improve Rankings

Post User Tarun Gupta Date Last Updated: Mar 26th, 2020 category Search Engine Optimization comments no comments.

images seo

It’s overwhelming. Data says that all the 20% of all the searches conducted in the USA is on image search. SEOs do it religiously. They optimize images used in pages and posts with alt, caption and image title. Image optimization is quite important if you want to rank higher in SERPs.

 

Tarun Gupta
Link Building Best Practices to Follow in 2020

Post User Tarun Gupta Date Last Updated: Jan 12th, 2020 category Search Engine Optimization comments no comments.

Link Building Best Practices

For an SEO agency, it is very important to look upon the link building in entirely different light post-penguin. The strategies their webmaster are doing business with are either becoming obsolete or under the stringent scrutiny of Google.

 

Tarun Gupta
Tips to Maximize Email Marketing ROI in 2020

Post User Tarun Gupta Date Last Updated: Dec 31st, 2019 category Email Marketing comments 4 comments.

Successful E-Mail Marketing Campaign

Measuring the status of running email campaigns isn't hard. All you need to asses if the goals set are achieved. Like you, most of the marketers define certain goals to achieve at the end of an email-marketing campaign.

 

Tarun Gupta
Audience Focused Twitter Marketing Strategy in 2020

Post User Tarun Gupta Date Last Updated: Dec 20th, 2019 category Social Media Marketing comments 1 comment.

twitter-slide-2

Your brand success on Twitter is also depend upon how your brand receives an audience response there. Most of us feel good when people engage with us. It's not only a big boost to our self-confidence but also is equally important for the brand reputation online.

 

Tarun Gupta
The Ultimate Guide to Local SEO Strategy in 2020

Post User Tarun Gupta Date Last Updated: Dec 13th, 2019 category Search Engine Optimization comments no comments.

Guide to Local SEO Strategy

Whether you’re targeting global markets are local, you need to tame optimization strategies in sync with Google. For local SEO, it becomes more important to map your strategies having in mind your consumers who may be searching for your local business.

 

Tarun Gupta
7 Steps to Competitor Analysis Strategy in 2020

Post User Tarun Gupta Date Last Updated: Dec 10th, 2019 category Search Engine Optimization comments no comments.

SEO Competitor Analysis Strategies

For digital marketers, competition analysis is quite crucial. It’s very useful in avoiding last minute ambiguities in campaigns and discovering more ways to innovate. Evaluating your competitor’s ranking strategies would help you in jotting down

 
Guide to Mobile First Indexing

“Mobile-First” literally indicates that now onward Google will be considering a mobile website as the primary version of your website. Therefore, if both of your websites (desktop and mobile) are you’ve optimized well and if you use responsive design, MFI won’t have any significant impact in terms of your site’s performance in search results.