Google’s most sought after broad core algorithm update Google August 1 Core Update is now fully rolled out. Also deemed as the Medic Update by some experts, the update appears to be focused on health and medical sites. The list of the niche impacted could be more beyond this.

Google Penalty

Google is smart enough to detect spam, whether it’s been done around content or links. Though, Google algorithms consider links as the most important entity, they can smartly distinguish between genuine links and links that are stuffed for SEO reasons. Link spam may negatively impact your search rankings that can eventually tank your visitor traffic.


Tarun Gupta
Google Rebrands Google AdWords as Google Ads

Tarun Gupta June 28th, 2018 Pay Per Click no comments.


Google, the search conglomerate has introduced few changes to its Google AdWords and other advertising products. The search engine giant rebrands Google AdWords as Google Ads. Alongside, the company has brought its advertising products under Google Marketing Platform and Google Ad Manager. With such significant changes in place, Google tries to woo both small businesses and enterprise-level advertisers.