Huge SEO Mistakes

There are times when your website rankings plummet and you don’t have any clue why it’s happening. It’s detrimental to find your focus keywords don’t exist in the search. There may be a fair chance that you’re still making those silly SEO mistakes most of the SEOs are prone to.


Tarun Gupta
5 Google Ads Metrics You Should Monitor

Tarun Gupta October 17th, 2018 Pay Per Click 1 comment.


Pay per Click professionals take into considerations multiple numbers of Google Ads metrics to measure the growth of any campaign. Basically, objectives of a said PPC campaign determine which metric to use or not to use. Campaign objective dictates which metrics need to be reviewed and analyzed.


Tarun Gupta
Google Ads Starts Testing Call Recording Feature

Tarun Gupta October 12th, 2018 Pay Per Click no comments.

Google Ads Metrics

Google finally hears the long pending request of Ad Publishers. The company has started adding call recording and monitoring feature for the calls triggered by call extensions. The testing is being done for a small percentage of phone calls that are initiated by call-only ads or call extensions in the US.


Tarun Gupta
6 Email Marketing Best Practices for Beginners

Tarun Gupta October 9th, 2018 Email Marketing no comments.


Among many digital outreach methods and tools that we use, email marketing is the mighty one. Email marketing can deliver better results than other when it comes to audience outreach. Thus, it’s always a better idea to rely on email marketing to reach a huge number of people who are interested in your offerings.

Best Content Formats

Though, polished and quality content is significant to any link outreach plan, content formats being used are also crucial. Different content formats approach audience differently. The quality and authority of the links that one content format generates may be different from the other.


Tarun Gupta
Launching a News Website? 5 SEO Takeaways

Tarun Gupta September 21st, 2018 Search Engine Optimization no comments.

news website seo

News based websites may have SEO requirements different from service websites that are already leading in the online space. The blog post articulates few important SEO best practices that you should apply to your news site so that it can help the bull’s eye.