We are living in a data driven world. Data is in the root of every analysis and observation. It determines if you’re progressing in right direction or heading to no man’s land. Websites are no exception.
For Google, user experience comes first. The search giant expects websites to provide accurate information and stick to the legitimate practices aligned with Google’s algorithm. Google makes changes to it to make sure that the users have the access to the fantastic and world class content.
It’s overwhelming. Data says that all the 20% of all the searches conducted in the USA is on image search. SEOs do it religiously. They optimize images used in pages and posts with alt, caption and image title. Image optimization is quite important if you want to rank higher in SERPs.
For an SEO agency, it is very important to look upon the link building in entirely different light post-penguin. The strategies their webmaster are doing business with are either becoming obsolete or under the stringent scrutiny of Google.
Measuring the status of running email campaigns isn't hard. All you need to asses if the goals set are achieved. Like you, most of the marketers define certain goals to achieve at the end of an email-marketing campaign.
Your brand success on Twitter is also depend upon how your brand receives an audience response there. Most of us feel good when people engage with us. It's not only a big boost to our self-confidence but also is equally important for the brand reputation online.
Whether you’re targeting global markets are local, you need to tame optimization strategies in sync with Google. For local SEO, it becomes more important to map your strategies having in mind your consumers who may be searching for your local business.
For digital marketers, competition analysis is quite crucial. It’s very useful in avoiding last minute ambiguities in campaigns and discovering more ways to innovate. Evaluating your competitor’s ranking strategies would help you in jotting down
“Mobile-First” literally indicates that now onward Google will be considering a mobile website as the primary version of your website. Therefore, if both of your websites (desktop and mobile) are you’ve optimized well and if you use responsive design, MFI won’t have any significant impact in terms of your site’s performance in search results.
These tools are available in both premium and trial versions. If your marketing budget allows, I will recommend buying premium plans, else free version is fine for unleashing a good chunk of insight about your website.