Cleaning up prospects list simply means weeding out bad email IDs from the list. This is important for many reasons. Post cleaning, your list ends up with those prospects who could likely be interested in your products. Another advantage of having a clean email list is reduced cost that marketers have to pay to email service providers.
A buyer always wants to enjoy a barrier-free buying journey. Right from browsing the product catalog to making the payment for his purchase, he looks for a very streamlined and unambiguous buying process.
A fortnight ago, Google introduced a Q&A feature for its Google Maps listings. The feature was rolled out for mobile users that allowed users to ask a question about the place listed, or read the existing questions and answers about a place.
The best way to get tabbed content issue fixed is by removing tabbed content from the page. Create a well-structured and organized web page that enables Googlebot to effectively crawl every section of the page and index every single piece of content the page has. Run a test to check if it works.
Great to see you planning a website to bring your business to more of your buyers. A wisely crafted website is a platform where your visitors engage, explore and transact. Despite a great product line up and rocking marketing ideas, you may miss the selling targets if your website fails to allure the customers.
An effective social media marketing campaign starts with a better and well-planned social media content audit. It helps marketers ascertain many strengths and weaknesses of the activities to be carried out across your marketing channels.
KPI, popularly, 'Key Performance Indicators' is a known term across industry verticals. This metric indicates the health and performance of a given campaign and its internal elements. Alike, PPC KPI reveals how successful a campaign was and how well it performed.
Unless mobile websites optimized for search engines, they can't perform well in search engine result pages. It will eventually result in dropped ranking and tanked mobile traffic. It's therefore crucial to give enough attention to mobile SEO.
WhatsApp, the Facebook owned messenger has finally started exploring ways to monetize the platform. The company is currently testing a new 'verified business profiles' feature with select group of Android users. The feature is expected to be rolled out for all users over a few weeks.
To survive the mobile-first indexing, your website should have a responsive version. To recall, a responsive website is designed in a way that manages to open on every device without clutter. When opened, responsive design websites adjust the screen space accordingly.