In a mobile savvy ecosystem especially WhatsApp where most consumers spend more than 6 hours per day on their mobile devices, you can have plenty of opportunities to reach out to customers with irresistible and unbeatable offers.


At the F8 keynote, Facebook’s Zuckerberg announced that WhatsApp would soon roll out the most anticipated group video calling feature for its global users. Now, the feature is reportedly being rolled out for select group of Android and iOS users. As we said that very few users have reported the update in their devices, it’s quite early to say if WhatsApp has actually begun to roll out the update.

instagram marketing

Like any other social network out there, Instagram does offer countless opportunities to local businesses. From the promotion of hard selling, you can do every bit of marketing using this platform. However, there is always a caveat associated when you use a social media platform to promote your local business. Instagram isn’t an exception either.

Google Algorithm Update

Mueller started by saying that Google’s algorithms mostly focus on relevance. He said if a website was affected by the update, it doesn’t really indicate that that site’s content is of low quality. He suggested that marketers should be requesting unbiased feedback from users about your website’s user experience and what should be done further to improve it.

SEO Monitoring and Keyword Tools

It’s important to go deeper into how Google sees your site, and this can be done only with the help of some great SEO tools. These tools help you align your SEO activities. More you will be in sync with your website metric, more efficiently you will be able to control your SEO efforts.