Website Redesigning is a desirable practice in contemporary cyberspace. Since the internet is continuously evolving, it becomes imperative for the website to embrace and present the latest trends and technologies. This ensures a better, professional image of your business to your audiences and lets them know that you maintain pace with the changing times.
Redesigning a website can easily shake up search rankings, and that’s why many site owners hesitate. But this doesn’t have to hold you back. With careful planning, smart web design choices, and help from a trusted SEO services company, you can refresh your website and boost search visibility while keeping your rankings steady on search results.
Smart ways to redesign your website without touching its ranking
- Avoid Launching a Totally Revamped Version
- Do not ever go for re-launching a completely revamped website, as this may bring major fluctuations. However, if you take these steps slowly and steadily, the fluctuations can be escaped. As for instance, in case of modifying the layout of the webpage for the new CMS, you must first try to test its consequences through a mock up set. You may change to your HTML so that it presents the same appearance as that from the content management system.
- One Step at a Time
- What many website owners do is re-create their entire website in one-go and launch it at once. Unfortunately, the does not work at all. On doing such a thing, the website owner fails to recognize that which particular change resulted in ranking fluctuations. Hence, this is why it is important to take one change at a time and monitor its effects on the ranking simultaneously, while processing your website revamping.
- One directory modification at a time
- In order to measure the results of the modifications made on the website, try to change one directory at a time and test its result. There are two ways to do this:
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- A/B Testing
In this procedure, you can test two or more versions of web pages so as to gauge the competence of each in bringing the maximum and relevant results. For this, you are required to create two examples of the potential web pages with dissimilar combinations of layouts and elements and find the one getting desirable results.
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- User Testing
This process needs to present a redesigned version of the web pages to certain segment of users and act in accordance to their reactions. As per their suggestions, you need to implement new changes with proper rectifications in your existing design.
In short, it is must to keep in mind that every step should be taken one by one and to make your redesigning process is an accomplishment. In fact, in order to do it correctly, it is advised to take suggestion from your efficient web designing company and expert of SEO Services so that SEO techniques responsible for getting your site ranked can be maintained as it is.