The evident craze of Smartphones is now visible with Google Play and Apple Store housing half a million apps and even more to entice and pause their audience at their own platform. Across the verticals, organizations are trying the best mobile applications to increase revenue and improve user experience.

 

To get the deal done they associate with service providers who deal in Mobile Apps Development and help them to compete the mobility curve. But things are not as colorful as you think of.

 

Major Mobile App Development Challenges

The initial phase of mobile app development faces a number of development challenges to be sorted out in adherence to your IT investments as a priority. Every individual mobile user has his own list of expectations with a particular application.

The assertion goes same with the business apps as well. Business owners think of a mobile app in different dimensions. They need to sort out below listed primary challenges using proven Development Methodology during mobile application development.

  • Operational Efficiency and Cost Reduction
  • Increased Productivity and Sales
  • Security and Compliance
  • Business Strategy Flexibility

Being an emerging platform, the nature of mobile app development is quite different from the apps meant for the tablets. There are a number of questions that reflect in the developer’s mind while developing the apps. These include concerns on the device, screen, user experience and data synchronization. Until you have a solid plan to uncover these concerns, you can’t end up with an application as per expectations.

1. Offering Convincing User Experience :

Let’s start with the primary challenge to develop an application suitable for every device irrespective of the screen size and resolution. This is quite important for user experience the top most priority when development is done in a cross-platform scenario.

Better user experience can only be ensured if applications are designed accurately for all device resolutions and orientation. When I am talking about the real time user experience, it is important to add that an application should contain simplicity and clarity above all the attributes in order to ensure maximum user experience.

2. Choosing The Right Mobile Apps Development Tools:

Choosing right design methodologyand development technology is another important concern for the developers who work in this spectrum. When a development methodology undergoes through cross-platform environment, there is always a need of standard tools and technologies to handle project management, project testing and reporting.

 

Before starting the app development whether iPhone app development or Blackberry apps, make sure that the tools have provision for designing, testing and reporting. In the same manner the mobile development team should include the experts with massive knowledge of the technologies.

3. Handling Key Security Issues:

Addressing security concerns are another challenge, mobile website designing experts need to be taken care of. If experts are to be believed, mobile devices are quite vulnerable in nature. During the Windows mobile phone app development, developers must inherent various security capabilities to the mobile apps. There should be certain tools that ensure complete encryption for sensitive data and backup mechanism for data restore.

4. Other Challenges In The Spectrum

The above listed are a few factors that need to be fixed during the development but there exist other challenges as well that a mobile developer undertakes to resolve. These challenges include:

  • API Management
  • Application Analytics
  • Data Access
  • Feedback Mechanism
  • Testing And User Experience

 

How to Overcome the Challenges?

You have too many mobile apps in your smartphone that serve several of your purposes like chatting, shopping and collaboration. This is the same story with millions of people having smartphones. The craze for mobile apps among the smartphone users has made this a million dollar industry.

 

Every hour a new mobile app is being added to your favorite app store. So, if you too struck with an idea of having your own mobile app, you can do it right now. Just a few simple guidelines and you will be up with your brand new mobile app.

1. Define Your App Objective

Before going into it, define your mission behind the app. Do you want to earn money from your app or you just encountered a problem, which this app will solve? Will you dedicate this app to the end users to make their life slightly better? Your purpose behind the app might be anything but the best part is that ‘you have a purpose’.

2. Do Your Research

Once you are up with your goal, start doing research. The research will give you a better insight about the mobile app you have planned. An exhaustive research will clear the basic flow of your proposed app. It will answer the following:

  • Apps, similar to yours
  • App design that you can adopt
  • Technical requirements for your mobile app
  • Ways to market and monetize the app

It’s almost impossible to come up with a unique app idea, as there are millions of apps already running around your concept. Don’t get discouraged. You just need to focus on your thought and explore ways to make your app more user-centric.

3. Design the Lay Out and Set the Features

So far, you are quite clear about a mobile app you need. Now, get your ideas documented. Put your thought on pen and paper and draw a precise story board / wire frame of your mobile app. It’s better to use automated wireframing tools to accomplish the purpose. There are several prototyping tools available such as Balsamiq, Moqups, and HotGloo that can be used to create a mock-up. These tools enable you to drag and drop all the placeholders with graphics into the place and see how the app will function.

4. Test Your Prototype

Once you’re done with the prototype, give it a test run. Invite your colleagues, friends and relatives to review the prototype. Ask them for their honest feedback. Watch them carefully how they are using the app. Note down the flaws and errors in the prototype that might hamper user experience later. The prototype testing will help you in two ways. First, it will help you to rectify the design errors in the initial stages and second it’ll help you to escape the annoyance of being stuck, once app goes live.

development-life-cycle

5. Play with the core Features

Your proposed mobile app may have numerous features to support its functionality, but when you begin, put the core features only. There are many features that you can add up in your app later. Include only those features that deliver the core idea of the app. To do so, watch your prototype closely to decide which features can be removed. This will help you to cut down the initial cost of development and make your app quick to the market.

6. Hire a Designer / Developer

Since you have big plans for your app, don’t leave it to mere experiments. Hire an agency or an apps development expert to make things done. Before zeroing on a web development agency check their testimonials and details about the mobile apps, which they have created so far. Explore their portfolio to find if it contains an app similar to yours.

7. Create Your Developer Account

To sell your app via premier app stores, you need to register first to get a developer account. It will enable you to sell your app using their platform. While registering, you’ll be prompted to tell whether you need to get registered as a company or an individual. It’s worth mentioning that app stores charge a few bucks for the registration on their platform.

8. Integrate Analytics to Get App Insights

Once your app is up for sale and download on app stores, use analytics to track app downloads, user engagement and retention for your mobile app. It will give you an idea how your app is performing. You may use free or paid analytics tools to get it done.

9. Ask For Feedback and Review

Once your app goes live, ask users for their reviews and feedback. It’ll help you to improve and enhance your app. Take their feedback seriously and work on the flaws of the app, if reported. Changes and improvements are not constant, so keep your eye on the feedback. It will help you to make your app more happening and popular.

A proven and well-defined mobile apps development strategy is the only way to overcome these challenges. Dedicated web developers can do this by optimizing their development and app testing efforts for the target platform. This will lead to the better deployment of the applications and the best returns on the investment.

Even after Google’s mobile search algorithm if you haven’t yet made your website mobile friendly, you may lose a big time. With massive growth in mobile population, having a mobile site isn’t now an option to follow, but a requirement you must fulfill. This means mobile readiness is now a thing to talk. Despite all that has been said about the mobile friendliness and responsive web design, there are marketers who are confused why they should invest on mobile app.

2016 Mobile Apps Development Trends:

The fact remains that many companies, specially ecommerce giants, now have their full fledged mobile apps. Using these mobile apps, buyers complete their buying process from start to finish with ease. The story is quite similar with grocery apps, sharing ride apps and hundred of other app based services.

A Nilsen study says that people tend to browse mobile apps 10x more than the mobile web. The year 2016 has been the year of incredible transformations in mobile world, and we can see even more innovation in times to come. Here are six mobile apps development trends that marketers should consider important to act around in 2016.

1.Android Will Remain The King:

If booming sales of iPhone stuns you or sends you thoughts that it’s dominating over Android, think again. Though, iOs is strengthening its reach by each passing day, the growing demand and sales of Android devices all over the world is itself proving its popularity. Thus, if you are planning to launch a mobile app, consider both iOS and Android platforms equally.

2. Offline Mobile Apps Will Continue To Amaze:

Say a big thanks to HTML 5.0 for giving push notifications a new lease of life. It offered web apps a capability to work without being connected, and this has become prevalent now. Push notifications are a great way to let users get news and updates from the websites without actually opening them in the browser. This is currently true for the web apps, but in future it could be a part of business mobile apps.

3. Safari Browser Could Get A Revival:

Safari browser, once a gem, gradually lost the place and became a thing of the past. It disappeared as soon Mozilla and chrome arrived and overtook the podium. But as rumor mills are making the rounds, we can see a revamped Safari browser very soon. If it becomes possible, the only reason would be the maker’s reinstated faith in mobile boom and unlimited possibilities the mobile browsers can offer.

4. We Can See Rise In Event Apps:

Recently, Facebook launched an event app that updates users about the events, get together, parties and concerts in your neighborhood. Using this Facebook Events app, users can also create their own events and share them with their friends who might be interested in going. This trend will continue to grow as companies regularly host big conferences. Creating such mobile apps for promoting events and conferences keeps down the pricing cost and helps attendees get more engaged.

5. Apps Might Have Better Device Detection:

If you are readying your mobile app, don’t forget to test it for flawless device detection. This is the only way to find whether or not the sent content is getting delivered to another device in a timely fashion. Server side detection started getting traction in 2015, and if the trends are true, it is going to get become mainstream this year.

6. Localization Will Be Important:

Although, localization not a priority for mobile apps, the localization feature is getting a lot of attention nowadays. In a global marketplace, you can’t take the risk of targeting a mobile audience who only speak one language or belong to certain locations. While doing mobile apps development, ensure that the entire layout of a site/app is in keeping with the target audience’s native expectations. For example, if you receive payments online for your service, offer users localized currency options so that they can make their payments without hassle.