Believe me, your audience is impatient. They've less time to spend on your website. Value is the only string that can connect them. Website with tons of images and CTA buttons fail to fetch any value out of it and websites fail to grab attention if they have been designed without considering the components. A well-designed website is mandatory to grow a company's trade or to push branding initiatives further.
In its latest survey, an agency disclosed that users stick to a website not for more than 20-30 seconds unless that website offers them something of the greater value. That means, your website needs to be quicker, precise and to-the-point when out to grab the audience.
Why Websites Fail To Generate Revenue?
After spending over fifteen years in web development, I've spotted some flaws that kill your website presentation and prospects and need to be fixed immediately. So, what are those flaws and how to combat them is explained here. Keep reading.
1. Low Quality Visuals :
Apart from the rock solid content, your website needs images and graphics to represent your message. The visuals should be of high-quality. You can't ignore the power of high-quality visuals in communication. Presentation using great visuals contributes well in audience engagement and delivers convincing results. Using high quality photos grab viewers’ attention, increase social shares and even boost overall SEO.
2. No User Testimonials :
User testimonials directly impacts your brand value. Positive customer testimonial improves the website's trust quotient. Websites tend to convey only the strengths about their services and products, but the real users add genuine testimonials. Being a responsible business you must have clearly visible testimonial and review section on the website. Testimonials help you create trust for the company and address customer concerns before making the final purchase.
3. Obsolete Or Outdated Information :
The biggest turn off on a website is to see outdated content or irrelevant information. Users love to read fresh information. Staying current with your information brings value to the brand and pulls visitors to your website. Adding regular and fresh content adds zing to you to your website copy.
4. Not Search Friendly :
A website can't deliver results if no one can find it. A business owner shouldn't only focus the website but also to look on search engine optimization to make website search friendly. Develop search friendly pages that are easily discoverable by search engines and consumers. Focus on having a strong domain name, carefully optimized page titles to accurately reflect the content inside.
5. Website Not Mobile Friendly:
When the number of mobile internet users is growing like a catastrophe, a responsive mobile version of your website is the must. Websites that open smoothly on desktop might lose pixels and act ambiguously on other devices. While working on website, make sure it has a compatible responsive version for mobile users as will. If websites fail to comply responsive website designing guidelines, it could destroy user experience and website credibility. Since, more people are likely to prefer buying stuff via mobile, responsive websites could help you in revenue generation.
6. Website Is Disorganized :
A customer visits your website to get a purpose served. Whether he is there to buy a service or needs answers for his questions, make sure he gets it all without losing out the track. Keep your website navigation easy to follow and archives searchable. Easily accessible FAQ, Contact and Service pages improve user experience. Quick resolution of customer queries improve website's brand image and trust quotient, else a websites fail to deliver results.
7. Missing Or Misplaced Call To Actions :
Once your customer finishes up the transaction, he looks at ways to go ahead. A visible call to action helps him go places. Alongside, a website must mention the details of the contacts including physical address of the company, important phone numbers and social media links. Being available on demand, such as via live chat, can also help a business better engage customers, reduce costs and boost sales.
8. Google ads crowd:
Reaping monetary benefits out of your website is understandable but having a website entirely dedicated to Google ads is a little difficult to gulp down. You go ahead with website designing for your potential clients and customers and hence in any way, making your homepage stuffed with Google ads will definitely ruin its chances to gain success.
9. Long Loading Time:
On the Internet, people are always busy. Even if they are seeking fun and excitement from a website, they would not waste their precious 2 minutes to wait for the website to get loaded. Hence, make sure during custom website design that your website does not suffer from poor loading time.
10. Weak and dull graphics:
Graphics on your website are like stars in a movie. They attract visitors instantly and push them to go through entirely. You should always have interesting graphics on your website; however, the graphics should blend with your website and should not stand out in a flashy way since that can repel your audience.
11. Poor Layout and navigation:
This happens with most websites. During the website maintenance, ensure that your visitors find your website’s layout pleasant and navigation smoother. Good navigation helps them to explore the website in an appropriate manner. Always remember that in any case, you do not want to confuse your audience. Websites that have links everywhere often disturb the visitors. Visitors want to read the content and too many links infuriate them and repel them eventually.
12. No contact info:
Provide proper information about your contact details so that your audience can reach you. Also the information increases your credibility in the market as your visitors get to know that A website's poor performance can be an outcome of several issues or just one major issue. It is important to maintain your website under regular check and to see what flaws does it have. You may hire a web developer and an SEO expert for this job.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.