As the name implies, performance marketing is the set of integrated digital marketing activities where the result is calculated based on certain performance metrics such as ad clicks, or a link. Performance marketing helps businesses innovate more, and grow more.
While choosing the right digital marketing channel, keep your audience in your mind. Determine which of the channels might appeal most to your target audience. The channel must be one that you can handle and execute with efficiency. Selection of channels
Designing a well-optimized landing page is a hard nut to crack. To accomplish the task, you have to put in your best efforts. It’s essential to have a great landing page if you want to convert your visitors into paying customers. It will always be a great practice if your page
Over the years, content marketing has evolved a lot. Content marketing is more than writing and publishing blogs. In changing consumer demands, content marketing is about writing a new type of content and using different content formats to entice readers.
If you have already done the groundwork for your services and products, start finding ways to grow your audience. Now, you have to move one step further. You have to find an audience who are interested in your products. You can rely on tools and methods
Content marketing doesn’t deliver results overnight. Neither does it guarantee immediate conversion. Right from writing a content piece to publishing and promoting, it takes time, effort, and patience.Several incremental factors influence the content creation
Optimizing websites for conversion is a straightforward process that needs consistency and effort. Following are some conversion rate optimization tips that you can try to skyrocket your website conversion. A good percentage of site visitors interact with the search
If compared with other traditional marketing methods, account based marketing follows an integrated and focused approach to B2B marketing. This is a holistic process where brands put marketing and sales teams on the same page so that they can
Post covid, SEOs, and marketing professionals have intensified their efforts to recover the business growth that tanked during the pandemic. They are restructuring their budget allocations and optimizing available resources to fuel the growth in 2022.
Technically, conversion rate denotes the percentage of visitors to a website that converts into customers. These are the people who are intended to take any desired action on a given webpage. Keeping in the mind, it’s safe to say that conversion rate