Search Engine Optimization News, Articles & Updates

If you think content and links are only weapons to crack the SEO puzzle, think again. These two are indeed the most important strategies, but search engines look at other things as well while ranking websites.

While announcing the Google Page Speed Update, Google added this update will only affect the slowest of mobile sites. Means, if a site is already loading lighting fast, but a competitor’s site is a tenth of a second faster, it’s unlikely that it will anyway impact the ranking.

Most of the SEOs and webmasters are aware about these three and their invaluable contribution in website ranking. Beyond these, there are several technical aspects of a website that we most often miss to recognize. If you fail to get them right, it would be difficult for you to achieve the rankings.

Google is smart enough to detect spam, whether it’s been done around content or links. Though, Google algorithms consider links as the most important entity, they can smartly distinguish between genuine links and links that are stuffed for SEO reasons. Link spam may negatively impact your search rankings that can eventually tank your visitor traffic.

After too much confusion and chaos around mobile first indexing, Google finally stepped-in to address the issues related to the update and its impact on mobile SEO and rankings. In a series of Twitter updates via their official Twitter handle, Twitter answered a number of pertinent questions.

We understand how drastic its impact could be on your sales and revenue forecasts. SEO traffic drops are actually alarming and need quick review as soon they come into the notice.

Last week, a slew of sudden ranking fluctuations sent webmasters in a tizzy. They spotted unusual fluctuations in their website rankings. As the clamor got visible, speculations around a fresh Google algorithm update started making rounds.

Mueller started by saying that Google’s algorithms mostly focus on relevance. He said if a website was affected by the update, it doesn’t really indicate that that site’s content is of low quality. He suggested that marketers should be requesting unbiased feedback from users about your website’s user experience and what should be done further to improve it.

It’s important to go deeper into how Google sees your site, and this can be done only with the help of some great SEO tools. These tools help you align your SEO activities. More you will be in sync with your website metric, more efficiently you will be able to control your SEO efforts.