Tarun Gupta
Google Testing Ways To Prevent Accidental Ad Clicks

Post User Tarun Gupta Date Last Updated: Jun 29th, 2015 category Pay Per Click comments 2 comments.

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Google, the search engine biggie has constantly been working to improve ad experience for users. The company has now announced three updates to check accidental ad clicks on mobile for better user experience.

 

Govind Singh
Google Introduces Brand Lift Measurement For YouTube Ads

Post User Govind Singh Date Last Updated: Jun 11th, 2015 category Pay Per Click comments 3 comments.

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The company has launched this a year back to let marketers have complete insights into what impact their YouTube ads. Google is also expanding its existing metrics to measures lift in consideration, favorability and purchase intent of the user.