Email Marketing

Despite businesses using several mediums to use for conversation, email marketing is still the powerful one. A 2018 data showed that email marketing is still the most effective marketing channel if compared with social media, SEO, and affiliate marketing. A study conducted in 2017 claimed 85% of adult internet users in the US used emails to communicate. Read on our in depth articles on email marketing campaign strategy, email marketing trends and automation best practices.

Campaign Strategy

Two email campaigns are never same. They need different levels of strategy, decision making, efforts and resources. The success rate of your campaign depends on how well you applied the strategy. Even a minute error could hit it badly. From launching to reporting, email campaigns need utmost care. Discover expert opinions on how to create a winnable Email marketing strategy in 2024.

Proven Techniques to Attract Leads with Email Marketing

How to Perfect Your B2C Email Marketing Strategy?

Key Email Marketing KPIs to Track Campaign Performance

Tips to Analyze and Maximize Your Email Marketing ROI

Best Practices to Supercharge Your Email Open Rates

Why Email Marketing is More Important Than Ever

Powerful Strategies to Build and Expand Your Email List

A Beginner’s Guide to Effective Email Marketing Practices

12 Powerful Tactics to Improve Email Deliverability

Building Powerful Emails with 11 Key Ingredients

Key Metrics to Track Your Email Marketing Success

Email Automation

Automated email is also called triggered emails or behavior-driven emails. These are the emails that are sent automatically from your email service provider (ESP) in direct response to a user’s specific actions made.  In this section, we will dive deeper in to various aspects of email marketing automation and its impact on email marketing campaigns.

A Guide to the Best Email Marketing Automation Tools

How Does Email Marketing Automation Help Businesses Grow their Audience?