Email Marketing News, Articles & Updates

Cleaning up prospects list simply means weeding out bad email IDs from the list. This is important for many reasons. Post cleaning, your list ends up with those prospects who could likely be interested in your products. Another advantage of having a clean email list is reduced cost that marketers have to pay to email service providers.

The best part of the email automation is that you need to set the email once based on a trigger defined. As more people continue to meet the trigger, the email will continue to be sent to them. Email marketing automation can help you even achieve more out of your campaign. Count on the ways you can engage in your audience using a beautifully automated email campaign.

Many a times, marketers find that their email marketing campaigns failed to find the traction the expected. Most often they claim that despite a well-managed email marketing campaign, they receive disappointing click through rate.

Unless you know the people who are interested in your service, your campaign will remain futile. Emailing unknown people put your campaign at the risk, as anonymous mails are mostly ended up in the junk folder.

Every marketer looks at the ways to optimize his email marketing campaign to obtain maximum subscriber engagement. This seems to be the most crucial factor that translates subscribers into the real time customers

If you've lately found that your mass-mailing campaign tanked, reason could be that you forgot to fine-tune your email marketing strategy. Despite that much of effort you put into your email marketing campaigns, if you aren’t getting open rates and click, you need to revisit your email marketing strategy.

Marketers opt for different email marketing strategies to get the desired results. Which emailing strategy fits whom is debatable, but its relevance and significance is absolutely not. Being a marketer, I have tested email marketing in so many ways.

After putting so much efforts and energy, it hurts a lot if the message doesn't make to the right recipient. You may have acted with a right campaign strategy, design, and development, but if the email doesn’t reach the inbox, it's futile and of no use.

You may have read through several of articles citing various ways of email marketing campaign optimization. The posts contain many tips on how to design beautiful emails. Most of the marketers get the basics right as they personalize the copy, make the call-to-action pop, segment your list, etc.

The Google patent is clearly an indication that inbox performance of emails may have a direct influence on how well a site performs in the search results. However, as the patent only can't be a determining factor, the existing theory of optimizing email marketing efforts remains the key.