Facebook videos feature was introduced sometimes in 2013 and now an important tool both for users and advertisers. The feature lately became an integral part of marketing campaigns for the brands desired to increase awareness and attention over a short period of time.
The latest Facebook CPC update has been made to provide measurement how advertisers are bidding so they can better optimize their campaigns against their stated ad goals.
The new logo has been devised and made by company's in-house deigning team. Eric Olson, a popular typeface designer is the brain behind this new wordmark logo.
Now, the social network has added a brand new 'Videos' tab to its page insights to give page administrators an access to aggregate information on views, 30-second views, top videos within a certain date range.
Starting from 23rd June, websites that currently use the Like box will automatically update to the Page plugin. That means, your website will have all the benefits of the plugin's new, updated look and functionality.
The 'Facebook Lite app' is currently available to in Asian countries and soon will hit the parts of Latin America, Africa and Europe. These are countries where internet revolution is slowly evolving as users still have much slower 2G networks.
Facebook messenger has been downloaded over a billion times, claims Facebook. After a couple of months of its official breakup with Facebook's main application, the messenger has seen a steep rise in its user base with 600+ million active users.
Facebook has finally decided to support GIF files in its news feed. Once it starts rolling out, it will be available to Facebook mobile and web. Facebook has given nod to this feature after repeated user request.
The agency said that their study covered over 50,000 social network users and examined the data extracted. They found that a several of the brands are sill Facebook focused.
Several functions are being tested with Facebook messenger that could be used to allow business-to-consumer interaction that marketers could pay for.