Pushing products and services to target audience through TV, radio newspapers and billboards may have their own advantages, but unleashing the pros of digital marketing is certainly awe-inspiring.
In its latest report on influencer marketing, Augure lined up several facts and figures on effectiveness of influencer marketing and other associated changes in the market.
These trends aren't such hard to handle. If you're capable to identify current trends, prepare an actionable strategy and move forward with a motive, you can win.
Google seems reluctant to handing off the lead to a third party travel site or hotel site. The process of hotel booking will be different from what it usually appears.
Despite their genuine efforts, companies fail to get the most out of it due to lack of proper process and planning. The article pinpoints three grave digital marketing mistakes they should avoid to maximize their profit.
It well-written company blog helps to establish your brand as an industry thought leader. If you want to add considerable readership to your blog, make it an information hub instead.
Despite a huge user base, your website conversion rate may disappoint you. There are several factors that contribute to the problem. The article cites a few tweaks that could improve your site's conversion rate.
Content marketing isn't merely a term but a game changer that in no time transformed the face of digital marketing. Nowadays, when brand are consistently looking at the ways to influence and engage their audience and earn brand advocates, content marketing seems the only way to get the deal done.
Online reputation management or ORM is a process to remove negative reputation of an organization from various online platforms. Negative mentions can be occurred online in any form. An effective ORL strategy should have every wit to tackle it.
WhatsApp has changed the way of traditional messaging. It has also helped marketers to think beyond 160-character text messages to advertise their business among their targeted buyers. Using WhatsApp they can now create a better audience outreach. This cross-platform messaging app overcomes several limitations of traditional SMS Marketing