The cross device retargeting feature, however, will be limited to the signed-in users. Until now, Google mainly focused on solving the attribution problem of tracking conversion activity that span across several devices with metrics and reporting.
Google has confirmed the Penguin 4.0 roll out on the Google webmaster blog. The blog indicates that this is the last Penguin algorithm update. According to Google, Penguin is now a real-time signal processed within its core search algorithm.
WhatsApp, the Facebook owned cross-platform messaging app replied to court on Wednesday that its newly drafted policy document doesn't violate users' privacy. The company added further that due to its end-to-end encryption, third party users can't read the messages.
The features was under testing back in August 2016 and also earlier in December 2014. Finally, it is available to all mobile searchers. Following are the screenshots showing the images in search result snippets.
Pinterest social network has introduced a 'Promote Button' to let businesses create campaigns to promote particular pin (s). The features is currently available only to the Pinterest business accounts in the US.
If go by the stats, Google reported an increase of 53% in the numbers of copyright takedown requests. The company also confirmed that only 39 million takedown requests were rejected as the owners couldn't submit sustainable proof against the violators.
If you've lately found that your mass-mailing campaign tanked, reason could be that you forgot to fine-tune your email marketing strategy. Despite that much of effort you put into your email marketing campaigns, if you aren’t getting open rates and click, you need to revisit your email marketing strategy.
Since text messaging is a direct communication medium, you should give real-time offers to people. Whether your message is about a sale or a new product, it should describe the benefits of acting now.
Google issued the same warning against sneaky widget links in 2015, so this reminder seems a warning bell to webmasters. That means, if webmasters keep using widget links, it will likely result in manual actions and Google Penalty.
The campaign groups feature will allow advertisers and PPC management experts group campaigns with common targets to monitor performance against those goals. The feature can be accessed from the left sidebar in AdWords