Users frequently escalated the issue with Google that webmasters are just one segment of user base. Keeping it in mind Now, Google has renamed Google Webmaster Tools to Google Search Console stating valid reasons.
The update is stringent in nature and takes no time punishing entire domains for a few instances of thin content. Apparently, Google hasn't commented or confirmed the roll out.
Till now, Google has no mechanism in place that makes mobile UX / Desktop UX decisive for ranking. Content is still the most important entity for search rankings.
The very next time when you'll search Google to get answer for a question triggered, Google will pop-up the result string with answers highlighted in bold. The quick answers will be displayed at the top of the page, in the knowledge graph box area.
In December 2014, Yahoo-Mozilla deal made a headway that helped Yahoo to gain user share over their arch rival Google. But, the latest report from the agency comScrore may be tough for Yahoo. The report says that Yahoo's market share is again declining as users start returning to Google.
App store optimization comprises activities that bring more visibility for your mobile app on different app stores. More your mobile app is visible on the app store, more it will be downloaded by your potential users. This article elaborates key optimization tips that will work wonders for your mobile app.
Panda endorses the content that engages audience. Informative content sets the stage for great user experience. If the content generates higher level of user experience, it's doing the right job. Thus, be right with your content and keep panda happy.
Though, Google wins over about 65% of overall search traffic that Internet receives, you can't underestimate the power of Bing. Even, being the runner up in the race, Bing's user base is equally important for your service / product. If you haven't yet given it a damn push, it's high time to pitch your Bing strategy.
Speculations are there that Penguin 3.0 update is finally here. An official confirmation from the Google is yet to come.
Whether you give the credit to the Google updates or oblige the role of technology that led to the transition, the matter of the fact is that decade old SEO strategies are no more relevant and investing big fortune in existing SEO campaigns is certainly not a good idea.