Google Project Owl is an attempt from Google to deliver authoritative content filtered through suggested searches and Featured Snippets answers. Over the years, people consistently raised eyebrows over fake news content, disturbing answers and offensive search suggestions appearing at the top of Google’s search results.
Google compelled business owners to take mobile route and deliver a user experience in sync with latest Google mobile friendly algorithm guidelines. Mobile friendliness is now a norm and an important ranking signal for the websites running online. At times, when Google is ruthlessly monitoring websites over its mobile friendly guidelines, you need to relook at your mobile SEO strategy.
Whether you’re targeting global markets are local, you need to tame optimization strategies in sync with Google. For local SEO, it becomes more important to map your strategies having in mind your consumers who may be searching for your local business.
Marketers can still utilize on-page optimization and off-page optimization to achieve increased rankings, more traffic to the website and improved conver-sion. However, with frequent algorithm refreshes, Google has again changed the diaspora of on page / off page optimization and indicated how tough it would act on spammers.
Earlier Google indexing was based on desktop searches as it was accounted for most of the searches made around. Lately, with mobile revolution, that scenario got changed. People started searching, shopping and browsing on their smartphones and tablets. And with the increase in mobile searches, Google is capturing the growing user base.
Google is notorious about its penalty regime, and when it comes to penalty due to outbound links, they are cruel. If your website carries some irrelevant or spammy links pointing towards other websites, you could be under Google penalty.
An official from Bing said that the company has no plans to roll out a Bing mobile first index. They will continue with desktop-first index. That means, Bing will continue to index the desktop version of a webpage, and not the mobile version of the page for fetching ranking signals.
Though digital marketing has blatantly replaced the existing practices of SEO, you shouldn't underestimate it being a forgotten hero. Search Engine Optimization is still an important component of your online marketing campaign. Don't easily trust those prevailing myths surrounding SEO.
After almost a week of ruckus, SEOs are finally coming out with their own versions of how the algorithm impacted the results. SERoundtable reports that there was minimal impact seen by the SEO community after the recoveries processed.
We have already discussed Penguin 4.0 Update at length since its roll out on 23rd of this month. To recall, the update is running in real time, and a granular one. Being a real time update, Penguin 4.0 Update is now a part of Google's core search algorithm, just like Panda. Granularity means it would no more apply penalty side wide, but would be page specific or section specific. Period.