Whether you’re targeting global markets are local, you need to tame optimization strategies in sync with Google. For local SEO, it becomes more important to map your strategies having in mind your consumers who may be searching for your local business.
Marketers can still utilize on-page optimization and off-page optimization to achieve increased rankings, more traffic to the website and improved conver-sion. However, with frequent algorithm refreshes, Google has again changed the diaspora of on page / off page optimization and indicated how tough it would act on spammers.
Earlier Google indexing was based on desktop searches as it was accounted for most of the searches made around. Lately, with mobile revolution, that scenario got changed. People started searching, shopping and browsing on their smartphones and tablets. And with the increase in mobile searches, Google is capturing the growing user base.
Google is notorious about its penalty regime, and when it comes to penalty due to outbound links, they are cruel. If your website carries some irrelevant or spammy links pointing towards other websites, you could be under Google penalty.
An official from Bing said that the company has no plans to roll out a Bing mobile first index. They will continue with desktop-first index. That means, Bing will continue to index the desktop version of a webpage, and not the mobile version of the page for fetching ranking signals.
Though digital marketing has blatantly replaced the existing practices of SEO, you shouldn't underestimate it being a forgotten hero. Search Engine Optimization is still an important component of your online marketing campaign. Don't easily trust those prevailing myths surrounding SEO.
After almost a week of ruckus, SEOs are finally coming out with their own versions of how the algorithm impacted the results. SERoundtable reports that there was minimal impact seen by the SEO community after the recoveries processed.
We have already discussed Penguin 4.0 Update at length since its roll out on 23rd of this month. To recall, the update is running in real time, and a granular one. Being a real time update, Penguin 4.0 Update is now a part of Google's core search algorithm, just like Panda. Granularity means it would no more apply penalty side wide, but would be page specific or section specific. Period.
Google has confirmed the Penguin 4.0 roll out on the Google webmaster blog. The blog indicates that this is the last Penguin algorithm update. According to Google, Penguin is now a real-time signal processed within its core search algorithm.
The features was under testing back in August 2016 and also earlier in December 2014. Finally, it is available to all mobile searchers. Following are the screenshots showing the images in search result snippets.