Google has confirmed the Penguin 4.0 roll out on the Google webmaster blog. The blog indicates that this is the last Penguin algorithm update. According to Google, Penguin is now a real-time signal processed within its core search algorithm.
The features was under testing back in August 2016 and also earlier in December 2014. Finally, it is available to all mobile searchers. Following are the screenshots showing the images in search result snippets.
If go by the stats, Google reported an increase of 53% in the numbers of copyright takedown requests. The company also confirmed that only 39 million takedown requests were rejected as the owners couldn't submit sustainable proof against the violators.
Google issued the same warning against sneaky widget links in 2015, so this reminder seems a warning bell to webmasters. That means, if webmasters keep using widget links, it will likely result in manual actions and Google Penalty.
Google has put a full stop to the rumours that Friday's reported update was a Penguin update. Kicked off last Friday, webmasters reported consistent ups and downs in the search rankings for their keywords.
If you haven't yet checked the rankings, go and track them. Probably, Google has made few changes to its search ranking algorithm. Your site rankings may have been changed or remain intact depending on if the update affected your website.
For a websites, two important items required for better rankings in search engines- awesome content and high quality links. Besides these two factors, Google take note of many other key parameters that contribute to website rankings.
As per Google officials, this new algorithm will start rolling on January 10, 2017. It will downgrade rankings of the pages that once ranked well. This new algorithm is simply replacing the app interstitials ad penalty that Google launched in September 2015.
Searching a right agency is indeed a tedious task, as there are a number of agencies that guarantee results. If you rely on them, you'll be at at higher risk for manual or algorithmic penalties by Google. Hiring full time experts is an expensive affair that requires addition resources to manage and monitor them.
There were probably a thought that older and obsolete content could damage website reputation and rankings. Some were also scared of Panda as if having older content on site may invite Google wrath.