There were probably a thought that older and obsolete content could damage website reputation and rankings. Some were also scared of Panda as if having older content on site may invite Google wrath.
Unless your product or service get good user recommendations and customer reviews, you can't get required business benefits. For a business to flourish, customer reviews are important. It's an open fact that two third of online users make their shopping choices after reading positive or encouraging customer feedback about a product.
A website without traffic is serious dent on your conversion efforts. Unless you have a bunch of loyal and long term customers, you will fail in having a good rapport with seo rankings. It will further diminish your visibility in search engine queries.
Whenever Penguin 4.0 hits, its impact would be visible. Websites went into Google Penalty would possibly get their repo back and those still spamming could be hit out. We may see changes rapidly over the next month or so and then once it is good enough.
Google has come up with latest updates in its quality rater guidelines. This latest version brings a number of key changes in to the document. Among other changes done, the most prominent one is the de-emphasis of supplementary content.
Notably, a number of technical factors are taken into consideration when Google crawls and finds articles for inclusion in Google News. Most of these are SEO Rankings factors and important to Google News. Whether it's content, links or Google Ads, Google never compromises with quality.
So, what Google is saying now is nothing new as webmasters until now have planned their search engine optimization strategies on the basis of these two signals.
the Penguin update transformed the search engine industry and buried away easy going and con search engine ranking techniques. As black hat started losing due to harsh penalties from the Google, black hat masters coined Negative SEO to win the game.
Google had already slated February being the month for roll out, now, the official date is here. Notably, AMP is on the floor to make web pages faster to load for users by reducing the number of elements users need to download when visiting a web page.
From sometimes in past, google has been running after spammy link networks. After pushing hared and peanilizing link networks in Germany, Italy and Spain, Google makes it to the Japan.