Tarun Gupta

Best Google Tools for Search Marketers

Tarun Gupta | Mar 19th, 2021 | Search Engine Optimization

Google provides marketers with several specialized and advanced tools that can be utilized to improve the efficiency of marketing operations. Whether it’s to measure a campaign’s performance or to analyze organic search traffic on your website, Google has tools worth using.

Best Google Tools for Marketers in 2021

The article covers the following official Google tools that can boost your work efficiency and enhance productivity.

Google AdWords: Keyword Planner

Google Keyword Planner can help you discover the best and most targeted keywords for your business. Among many keyword research tools available, Google Keyword Planner is the most popular one. The USP of the too is its user-friendliness. Content marketers hunting for new and high search volume keywords should be using this tool.

Exploring the tool will give you deeper insight into which keywords should you pick for your blog. The tool can help a lot in basic keyword discovery that in long run helps to improve your bottom line.

Google Analytics

Every marketer has a goal to achieve from a marketing campaign. Google Analytics is a tool that enables marketers to track and measure their performance to determine to what extent these goals are met. Google Analytics paints a comprehensive picture of your organic search engine results and related statistics.

GA can instantly bring in a complete snapshot of your performance in a given time frame. The tool allows marketers to dig deeper for more data and statistics and understand if efforts to achieve goals are going in the right direction or not. In a nutshell, Google Analytics gives marketers an extensive idea of what’s working and what isn’t.

Google Search Console

Like GA, Google Search Console is an essential tool for search marketers. With its help marketers dive deeper into the website’s overall health and search performance. Tool’s comprehensive search analytics enables marketers to explore and analyze performance on Google Search.

Similarly, the tool’s position feature helps to find the average position for all of the website keywords that are appearing in Google Search. If you haven’t yet started exploring search console features, start doing it now. Start learning them gradually. They will be an asset to your content marketing strategy in the long run.

Google Trends

Sometimes it becomes difficult to generate fresh and trending ideas for your blog and websites. Though a keyword planner is a perfectly placed tool for keyword research, content marketers need something different to brainstorm new ideas and trending topics.

No other tool can help marketers in this regard. The tool lets you explore topics and stories that are trending currently. Like other tools we covered above, Google Trends too is very user-friendly. Just input a keyword and see Google spitting out a plethora of tending topics at your disposal.

Google Alerts

Google Alerts is an innovative Google tool that lets marketers track and monitor brand mentions, interesting new content, and news online. If your brand name or your preferred keywords get a mention somewhere, Google sends you an email once a day or once a week.

With Google Alerts it becomes easier to get timely notifications of new content without spending precious hours waiting for it. As a marketer, you can set a Google alert if you want notifications for mentions such as brand name, your name, and the name of your competitors.

Google My Business

With Google My Business businesses can get an free business listing on Google. The listing allows you to present your crucial business information such as phone number, address, and business category to your potential customers.

Google My Business helps marketers showcase their business in front of potential customers. The information that you provide helps your customers learn more about your business.

Google Docs

For bloggers who use to produce several docs daily, ‘Google Docs’ is a handy tool. This online tool comes loaded with several MS Word-like features and functions to enhance writing frequency and efficacy. The tool is extremely user-friendly. This is the USP of this tool.

Besides, there are numerous features for Checking spelling errors, finding accurate word count and inserting screenshots. Google Doc is a cloud-based tool so you can access it across devices with your Gmail login. You can add, edit, or modify docs on the move without any hassle.

Google Calendar

Google Calendar helps you in organizing your content marketing schedule. Better organization of your content marketing efforts and other tasks improves your efficiency and maximizes your level of effort. It’s the most used tool by marketing professionals. Though the tool doesn’t offer much of the advanced features its basic functions can also allow you to accomplish a lot of things. By using this tool you can create events, share availability with team members, and manage schedules.

Google Sheets

After Google Docs Google Sheets is another favorite Google tool for marketers. They use it for recording, analyzing, and tracking important data. You can share the documents with other team members too. Ideally, the tool is easy to use and offers multiple ways to record data, track changes, and collaborate with other team members. Besides the basic data tracking and collaboration features the tool contains advanced advanced features like pivot tables.

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