Email Marketing Infrastructure Guidelines Before launching your email campaign, you need to ensure that your email marketing infrastructure is in place and up-to-date. A robust email marketing infrastructure makes sure that your emails are hitting the right Read More

Compatibility Factors With Email Design Regardless of the type of an email (an e-newsletter, promotion, transactional email or announcement) email marketers need to follow certain emailer designing standards to ensure compatibility. This is important, as em Read More

Obtain vs Purchased Email List Achieving maximum deliverability is the end goal of every email marketer. Email marketing infrastructure setup and optimization efforts go in vain if emails don’t hit into the right inbox. Delieverability of a campaign event Read More

Email Campaign Tracking Unless you are able to measure your email campaign, results would remain be unexpected. Irrespective of the optimization you have performed on your campaign, efforts go futile if you haven’t set goals to achieve. The great thing wi Read More