For digital marketers and SEOs, Keyword Research is something of utmost importance. Diving deeper into niche keywords gives you decisive insights about your immediate audience and competition. Unless you devote enough efforts to identifying your target customers, market and competitors, your SEO efforts will remain futile. This is where our best free keyword research tools will help.
For webmasters, SEO is indeed a big thing to control. Every component of an SEO strategy requires full attention. Whether they’re off page components or on-page elements, they need to be monitored on a regular basis. And of course, that can’t be taken care of manually.
To understand your outperforming and undeforming keywords better, you can take help of the following keywords research tools. These tools are available in both premium and trial versions. If your marketing budget allows, I will recommend buying premium plans, else free version is fine for unleashing a good chunk of insight about your website.
12 Best Free Keyword Research Tools
These free keyword research tools can help you in understanding how your customers are discovering products and information online. Being free doesn’t mean that the tools will compromise with the value they offer. Even their trial offers can track the best keywords for your industry and searches, keyword competition and competitors.
It will eventually help you in ranking your web pages higher in SERPs. Let’s have a quick look at these 8 keyword research tools. It’s important to go deeper into how Google sees your site, and this can be done only with the help of some great SEO tools. These tools help to align SEO campaigns of an SEO company with their respective goals. activities. More you will be in sync with your website metric, more efficiently you will be able to control your SEO efforts.
The following tools are important to any organic search strategy as they help you focus on those website elements that Google deems crucial. Enlisted here are 12 such tools that help marketers evaluate their website like a pro.
1. Moz Keyword Explorer
Moz’s Moz Keyword explorer is unarguably the best tool for Keyword research. Using its keyword finder you can do a complete SERP analysis. The tool also offers close keyword suggestions that can helpful in jotting down details in a number of metrics.
In addition, the Moz keyword research tool lets marketers explore and prioritize all the keywords needed to skyrocket search rankings. Its unbeatable competitor analysis helps you to read your competitor’s keyword and ranking strategies. The tool is available in both free trial and paid versions.
Moz pro couples multiple tools together as an all-in-one tool to help businesses improve their search rankings. Moz's collection of research tools offers subscribers resources they need to identify SEO opportunities, track growth, build reports, and optimize their SEO efforts. Moz pro is an amazing tool that helps businesses identify crawlability factors, duplicate content and redirects that dampen your SEO performance.
2: Google Keyword Planner
The Google Keywords planner is Google’s brainchild. It’s completely free and gives good insight to estimate search volume on Google’s network for each keyword and phrase.
Google's keyword research tool provides keyword suggestions to make you prepared for new and unused keywords. The Google Keyword planner’s interface lets you compare keyword trends and enable you create a holistic plan for targeting specific keywords and related phrases. The tool also lets you prioritize keywords that you should target and help you discover new keywords that you probably missed to investigate.
3. Google Search Console
Previously known as Google’s Webmaster Tools, the tool helps webmasters dive deeper into how Google looks into your website. The tool offers a number of user friendly resources that explain the fundamentals of Google search. For instance, Google's Fetch as Google tool tells webmasters how Google sees a particular URL.Troubleshooting via search console helps to measure SEO performance and gives an insight into what’s need to be done for better results.
By using the tool, webmasters can monitor their website and see various reports showing your website’s presence in SERPs. You must understand that GSC isn’t a prerequisite for indexing your website into Google’s search results and rankings. Rather, the tool provides a handy way to understand how Google and its users view your website.
Our next participant in the best Free Keyword research tools SEMRush is a master keyword research tool due to its massive capabilities. The tool can generate a list of top ten keywords that your competitors are receiving traffic on for both paid and organic search. The tool helps you to discover those keywords that can push your SEO and PPC campaigns. You can also gather a heap of knowledge about phrase matches, related keywords, and long-tail keywords. This tool as well comes in a trial offer and a premium version.
SEMrush is another surefire keyword Monitoring and research tool that generates detailed reports on the performance of domains as a whole and their specific pages. Among other crucial toolkits that tool offers, the SEMrush SEO toolkit is the most sought after one. Upon URL input, the tool gives a deeper insight into several metric, including keywords the website is ranking for, the page's rank for that keyword and the keyword monthly search volume etc.
The tool performs a number of keyword related functions and tells what keywords any page on the web is ranking for. Input a desired keyword, and the tool populates comprehensive information about those keywords. The report includes keyword’s position in SERPs, the URLs to which they drive traffic and the traffic trends over the past 12 months.
5. Google Correlate
This is another excellent, but a lesser known tool from Google. If always running after top ranking keywords is something you don’t like, Google correlate is for you. The tool can easily find related keywords for you that people are searching. You may take advantage of those keywords to produce quality and absorbing content for your immediate audience. With Google Correlate, you can grow your keyword list by leaps and bounds.
6. HubSpot's Website Grader
This free keyword research tools was released back in 2007. Website Grader offered businesses ways to uncap further search engine optimization opportunities. As search industry evolved a lot since then, a new improved version of the tool is already in place. The tool offers insights into site's page size, requests, speed, and similar key SEO6 metrics. Other info that tools brings to the forte are if a website is mobile-friendly, SEO friendly and hack-proof.
BuzzStream, our next keyword research tool helps businesses manage inbound links to their website. The BuzzStream tool makes it quite easy to research, inbound link opportunities, create relevant communications and find business websites who could accept your link request. BuzzStream helps you identify candidates on the basis of industry and their level of engagement across various social networks. Using the tool, you can get to know the right people who will respond to your backlink request.
BuzzStream helps businesses manage inbound links to their website. The BuzzStream tool makes it quite easy to research, inbound link opportunities, create relevant communications and find business websites who could accept your link request. BuzzStream helps you identify candidates on the basis of industry and their level of engagement across various social networks. Using the tool, you can get to know the right people who will respond to your backlink request.
For SEOs and online marketing professionals, Alexa is an eminent tool. The tool allows you to see search queries used by your competitor and the percentage of traffic they are getting with the keywords to their website. It’s quite simple. Just enter the URL in the input box, and Alexa will generate comprehensive details on keywords and search analytics on the specified domain you entered. Alexa offers a 7 day trial period. This is enough for running an initial discovery and research on your domain keywords.
9: Bing Keyword Research
The good thing about the Bing keyword research tool is that its data comes from only organic search. That’s ideally a great help for marketers who seek to discover the most natural keyword ideas. Using Bing keyword research tool, you can generate keyword suggestions multiple languages.
Uber Suggest, our next keyword research tool enables you to sort keywords by country or the places where they are being discovered. In order to generate fine-tuned keyword ideas, the tool jots down data from users with a word cloud and trend data. The tool provides marketers ability to find keywords and the top ranking SERPs for them. The tool populates suggestion for short to long-tail phrases so that you can find the right key phrases to use on your website.
With Wordtracker you can do full-fledged SEO research with its SEO competition metrics feature and a SERP comparison tool. This tool fetches complete profile of relevant keyword information across the locations where you serve your business. This tool is available in a free 7 day trial, with account options starting at $27/month after.
12. Check My Links
As the name implies, this free keyword research tool is meant for link optimization. The tool is helpful in analyzing whether external or internal links on your website are in good health. The tool turns out be a good help for publishers / editors to make corrections to the links if required before a page is live. The tool instantly creates the report on link health. It finds how many of the links out of the total links are working fine and how many are broken.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.