Tarun Gupta

Actionable SEO Strategies for Increasing Ranking and Traffic

Tarun Gupta | Dec 1st, 2019 | Search Engine Optimization
Actionable SEO Strategies

Recall the good old times when Google used to shuffle not less than 200 ranking factors to determine the SERPs. But to date, a lot has been changed. Google has made considerable changes to existing SEO strategies. Interestingly, one thing that remained constant throughout was Google’s preference for some ranking factors much more than others.

For an enthusiastic entrepreneur like you, a running website is just the beginning. You need to give it a solid push in search engines. Moreover, you need to give it an exposure as well. Planning and running a website might be easy, but seeing it ranking on top is something that requires a strategy, ideally, a workable strategy.

8 Best SEO Strategies for Instant Ranking in 2020

The post brings together those essential ranking factors that would be crucial for ranking in 2019 among all listed by Google. Search engine optimization is no longer a stand-alone practice. It’s a component of your digital marketing bouquet. Finally, age age-old link-driven ranking approach has been shifted to a content-driven user-focused approach to SEO to get your website noticed.

1. Start from Scratch

Hiring an SEO agency is the last thing you should think about. You can create a foundation for an SEO-friendly website from the very beginning. While you're out to choose a platform for the website, I'll suggest WordPress CMS, a content management system that accounts for almost 24% of websites running today. I recommend you build your site using WordPress. WordPress is the world’s most popular CMS for plenty of good reasons.

It’s intuitive, powerful, customizable, and provides a great platform for SEO WordPress has a theme gallery comprising thousands of business SEO themes of your choice. Once you're ready with a WordPress theme, install the Yoast SEO plug-in (you may choose one that you prefer) that provides full functionality for most of the critical SEO elements.

2. Keyword Research

This is the most important activity to begin with when launching a SEO service campaign. I believe your website is there to deliver a specific goal, so try rankings for particular keywords. You can't run high for all keywords, thus choose those keywords that resonate with your business vertical. For instance, if you deal in a clothing range for men, plan it around that rather than running for winter clothing keywords. My recommendation would be to choose log tail keywords, as they provide best level of focus and concentration for your site's SEO. Moz says that 80% of all organic traffic generated on the internet is due to long tail keywords.

3. Technical SEO

Keeping the terms right with technical SEO isn’t that complex. With so many of the SEO tools available, you can easily track technical bottlenecks and fix them. If you have a vague idea about the technical SEO, go through the following to know what needs to be done on this front.

At the outset, make sure your website is mobile-friendly and offers unbeatable user experience across devices. Dive deeper into errors related to status codes and fix them immediately. Then move to robot.txt to identify and fix errors. Have an eye over site indexing issues via Google Search Console and fix them as soon as possible.

Other technical SEO factors that require immediate attention may include duplicate title tags and duplicate Meta descriptions, website content, and broken outbound and inbound links across the website. And finally, if you’re up with the above, submit your XML sitemap to Google via Google Search Console.

4. Website Speed:

Google recently announced its page speed algorithm to weed out slow-loading pages from the ranking. With the algorithm, Google signaled that page speed has a direct impact on both traffic and conversions.
As per Google:

“The average time it takes to fully load a mobile landing page is 22 seconds… yet 53 percent of mobile site visitors leave a page that takes longer than three seconds to load.”

Slow-loading pages directly impact the user experience. This appears to be the main reason why Google considers page speed as a ranking factor. There are multiple things you can do to improve your page speed. Start with minimizing HTTP requests for the different parts of the page, like scripts, images, and CSS. Huge files take time to load, so it’s recommended to reduce file size by compressing them and combining common files to reduce requests.

Ask your developer to create a process to let your CSS and JavaScript files load simultaneously. Make efforts to reduce DNS lookup time and improve server response time as well. Use plug-ins for browser caching and opt for a CDN tool. These efforts altogether may boost your page load time.

5. User Intent

Have you ever thought about why Google asks webmasters and marketers to write great content, optimize it, and get trusted links? This is how Google the right results as per the user’s intent. Google put all its best efforts into understanding context and serving results based on searcher intent.

It creates a situation where you need to go with advanced-level keyword research and selection more important than ever. You have to find keywords that may have contextual relevance and alignment with a search query. In 2019, user search intent will be a decisive factor in the success of an SEO campaign.

6. Quality Content

Your content marketing efforts must be optimized for maximum outreach and engagement. Merely writing, posting, and sharing will yield no result. You need to prepare a content marketing strategy that breaks through the clutter.

Make sure to produce posts as per the content calendar created. Your content resource must have a combination of useful, informative, and entertaining content. Promote the content, news, and articles on social channels. Update existing and stale content with fresh text.

In the very end, what matters for your website ranking is the content you produce. More the content your website consumes, the higher the ranking it achieves. Quality content dispensation will be a great strategy to keep your website rankings rolling. Digital marketing experts recommend the creation of long-form content spanning across two thousand words.

Its impact on search results may be debated, however, what remains true is that long-form content engages the audience more. Make the content focused, relevant, and of high quality. Use keywords or semantic variants in the page titles to get your website noticed.

7. User Experience

A website is said to be great at user experience (UX) if it’s focused more on gaining insight into users’ needs, values, and their abilities. Marketers need to rely on Best UX practices to improve the quality of the user experience. The following are the factors that you can work on to boost your user experience.

Check through your content to ensure it is unique and engaging. It’s also important to see if your website navigation is easy and user-friendly. Moreover, it’s also important that the website’s design elements are capable enough to evoke emotion and appreciation. And last but not least, your website needs to be trustworthy so that users can believe you.

8. Mobile First

Google started rolling out its mobile-first index to put its mobile strategy first. The idea behind the new process was to give preference to mobile-friendly websites instead of desktop websites. Google made it very clear how they consider if a website is eligible for mobile mobile-friendly index.

As per Google, a website doesn’t necessarily have its mobile version to fulfill the criteria. Even if website pages without mobile versions work well on mobile may be eligible for indexing. The only idea behind the move is to embrace mobile websites.

Ensure that your website adapts to all screens, be it desktop, mobile, or tablet. While making your website responsive, scale your images so that they can fit onto screens. When optimizing a mobile website, use short Meta titles to utilize the little place available. You should be vigilant about the pop-ups that cover your content. If you find any, please fix it as it could prevent visitors from accessing your content.

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