Tarun Gupta

Link Building Best Practices to Follow in 2020

Post By Tarun Gupta Post User Last Updated: Jan 12th, 2020 category Search Engine Optimization comments no comments.

Link Building Best Practices

Don't you feel it a million dollar question post-penguin era ? What I truly believe is that removing links is not all that penguin says. It marks the need of some really hugging link building strategies to get rid of the menace of cleaning links.


I personally think that removing the links entirely using a Disavow link removal tool is no way a healthy practice. Most of the top SEO Company professionals who are as optimistic as I am, have faith in trying luck in improving and thinking rationally about their link building strategies rather jumping at the conclusion that they are penalized. In case you find your site rankings dipped post update, it doesn't necessarily mean that you are hit until you get a mail regarding the same from the Google webmaster.


Link exchange is a powerful marketing strategy but it is to be remembered that the links to your website should be from related sites and on topic. It doesn’t matter what type of links you are getting but links from high quality websites will help you to rank better and be more visible in the eyes of search engines.


The targeted traffic of a website is the main consideration before one starts any link building activities. It decides the place where you want the links so that you can fetch the maximum users who are interested in your services and products. Link exchanging is very powerful, although at times it can be time consuming. The more targeted links you have towards your site the greater your site value is to the search engines.


Types of Links to Build

Web links often known as bonus points or scores that websites give one another can be obtained through several ways and the links are chiefly used for the purpose of boosting the search engine rankings and to heighten the popularity criteria of the website. You might be extremely surprised to find how links affect the online world and the way they are connected to each other. It is difficult for a site to achieve the desired marketing success without adopting certain promotional techniques. Link building is and efficient way of publicizing and promoting a website in the World Wide Web.

One Way Links:

One way links are referred to getting those links on the site that does not have to reciprocate back. The common ways are through article submission, directory submission, blog posting, press releases etc. These links are very beneficial and holds the most weight with the search engines. The best possible way to get these links is through unique content that is attractive and informative. With your site having a professional look and quality content, related sites will be eager to link to you.

Two Way Links:

It is the process of exchanging links between two sites, but they need to be related to the subject of your website. The linking page should be indexed in Google and easily accessible. It should not be restricted for search engine spiders and should be less than 3 clicks away from home page.

Three Way Links

Some webmasters believe that reciprocal links do not help web pages to attain higher rankings with the search engines. Three way links is a type of reciprocal linking that gets links from any website and gives a reciprocal link to any other third site.

  6 Link Building Strategies to Obtain Authority Backlinks

Automated links

This is a process of gaining link requests from other sites automatically. Automated link services are provided by lots of websites or directories available online. You can get a membership on a site that exchanges group links.


Link Building Best Practices in 2020

If you don't receive any manual warning mail from Google Webmaster, using disavow for removing bad links is a complete waste. Most of the websites caught in the Penguin trap are those who chose unethical practices to get the results. If your Link Building strategy looks at proper strategy, If you don’t have a strategy for your link building campaign, believe me you are at greater risk of ending with an unnatural link profile.


So, the core of the discussion is to explore a rightly placed link building strategy and implement it with extra caution. The points illustrated below are the major factors that you should consider promptly in order to escape the ire of Penguin.

Focus on Quality than Quantity

The frequency and the quantity of the links matters the most when it comes to conceive a link profile. You must have a check to find the frequency of the links you built during the campaigns. Using link audit and removal services from an expert solution provider may help you to measure the frequency.


You can also leverage the availability of various tools to measure the number of links that usually discovered on the monthly basis. Some months you might more link and some months you don't. You can therefore grow your historic link profile by building links sporadically.

Focus On Authentic Link Resources

This is another important aspect of link building to be thought upon seriously. If possible you should make links with variety and in distinguishing frequency. It is recommended to build different kinds of links in variable frequency on a monthly basis. Not only it adds spice to your campaign but also escapes any possibility of potential link duplicity. The very general way to learn how to do it is just watching your competitors strategy closely.


Stating below are some standard link building techniques that you may put as a part of your link strategy.

  • Links Using Guest Blogging
  • Links Using Social Media Profiles
  • Links Using Local Profile Links
  • Links Using Newsworthy Press Release
  • Links Using Directory Submission

A well-defined and and deliberately measured link building camping is a very effective tool that decides the rank of your website in the search engines. Search engines evaluate the collective number of quality back links that point to a particular web site. The very instant reason of placing a strategic link building campaign in the row is to increase traffic to a particular web site.


Campaigns are not only able to increase the traffic but also have a bigger impact on Google Page rank that measures the importance of a particular website. Link building is only be beneficial if done with some proposed matrices else if it seems spam or irrelevant, websites could be penalized or even banned. Number of things should be kept in mind while launching a potential link building campaign:

  13 SEO Elements That Will Power Up SEO Game in 2020

Build Links To Well Performing Pages

While building the links, you must ensure that you are building links from different pages. The essence of the point is that the links being built are from the pages that contain engaging and the best content. If the pages sustain the low amount of engaging and quality content, Google may flag it for bad links or spam. You may hire quality SEO Content Writing experts to write influencing and information rich content.

Use Co-Citations and Co-Occurrences:

If you take link building as an important off-page optimization strategy then probably you would like to welcome two new entrants namely Co-Citations and Co-Occurrences. Using either of you can associate your business brand with given subject areas and keywords as a good replacement for well-optimized anchor text. Co-citation is a very innovative process that establishes a relationship between two pages where a third page indicates a co-relation between them.


The citation further dictates Google to get it as a relation and used as a vital search ranking factor. I would however like to clarify that either two doesn't make a big difference in your Link Building Process until your strategies are made with proper push.


Discovering Authority Links: What to Avoid?

You are an Digital Marketing specialist and may be using a number of activities to build links but post-penguin I have big doubts if all these come in the right cubicle. Read between the lines and find which are the Link building activities that loosing the relevance.

Content Spinning:

I don't find it anyhow feasible to spin and repurposing the content or a text piece for building more links if it already exists and re-post it with a different title and summary. If you are not creative enough to weave a new article, don't spin one. Google talks tough on this and chances are good if your site comes under the scanner for severe penalty.

Bulk Article Submission:

I don't believe that mass article submission as a link building tool still exists. There is hardly any meaning of posting the same content over hundred of article directories. I seriously have no clue what the outcome of posting an article on different websites.Rather you may rely on other Article Marketing strategies to get the most out of your link building campaign.

Press Release for Links

If you really believe in public relations and use press release submission to get the links, it's time to infuse blood in your release. Make your release worth and sustainable with a news piece in it. No one is going to get linked to you if you don't have to share something with your audience. Writing a press release just for the sake of writing is nothing but a complete waste of resource and energy.