Despite the fact the SEO could be a driving force for an online business, most marketers underestimate it. The fact remains is that SEO is both an art and science. Results may take backseat if one fails to accurately apply the strategies and analyze the metrics it provides.
For an SEO campaign, deep analysis of search data and other is significant. You must understand that website’s ranking solely can’t tell you the whole success story. There are many other metrics do exist that can be taken into the consideration to measure how your SEO efforts performed.
7 Important SEO Metrics to Watch Out For
With this article, I am trying to unleash a few of those SEO metrics that are important and can impact your business. This write-up is an attempt to see them from technical point of view.
1: Organic Traffic
The visitor traffic that your website gets from the search engines without paying them is called organic traffic. Organic traffic is the foremost reason why marketers work hard on SEO. It helps them to scale high in the search engine ranking pages. More higher they rank in SERPs, more the organic traffic they generate.
Considering how powerful the Metric is, you should observe your overall organic traffic. It will help you find how many people are visiting your site as a result of your SEO efforts.
Google Analytics help you track and analyze the organic traffic you are receiving. Using this Google owned tool, you can easily track from the web pages and locations your visitors are coming from. On the basis of organic traffic report GA generates, you can find which pages are ranking poor and what is needed to do to improve their rankings.
2: Organic Bounce Rate
Bounce rate presents a picture of the visitors that visited (one) page but left instantly within seconds. The metric is measured in percentage. High bounce rate is a signal that all is not well with the page. To lower down the bounce rate you should offer more engaging content on the page. Engaged users devote more time on site that eventually results in bounce rate drop.
Scan through landing pages to find the pages that are throwing maximum bounce rate. It will paint a picture of most engaging and least engaging pages on your website. It’s also a good idea to inspect the bounce rate by landing page. That way, you can see which landing pages tend to turn away visitors and which ones keep them hanging around for more.
High landing page bounce indicates that the page doesn’t have adequate information around the search term that visitor searched for.
3: Organic Conversion Rate
Conversion rate is rate at which your potential visitors convert into buyers. However, good traffic influx doesn’t guarantee conversion. It’s exaggerated to assume that all 100 visitors visiting your website will buy a service or product from your site. This is why it’s important to monitor your conversion rate.
Overall conversion rate renders an idea how well your website is appealing to visitors who arrive at your site from the search results. You may also track conversion by landing pages.
If you get to know that one of your landing pages has much higher conversion rate than another, then it may be the case that the lacking page doesn’t have an effective marketing message in place.
One May also track conversion by geographical location as well. It will help you to find those locations where people are responding to your messages. If you get to know that your marketing messages resonating well in one area and failing to get traction in others, you can strengthen your marketing strategy to capture customers in those locations.
4: Top Exit Pages for Organic Traffic
Top exit pages are those pages that visitor just visit before leaving your website. They are important metric and needs to be monitored. These pages could be trouble makers. Once users reach there they lose interest in your site and go elsewhere. Prepare a strategy improve the content belong to those pages. This way you can see your visitors hanging around there for a little longer.
5: Ranking Keywords in Google
Keywords your website is ranking for is another important metric to track and monitor. Tools like SEMrush provide an overview of the total number of keywords for which your site ranks in Google SERPs. Once you get the idea about those ranking keywords, you can use the data to reshape your running SEO strategy.
If some of your keywords are running in top SERPs, you should focus on those keywords in your content marketing campaigns. This way you can ensure that your strong keywords keep shining for longer.
6: Local Visibility
Local visibility of your business is another important factor you may want to focus at. If you have your business physically located at one or more places where visitors may visit, it’s crucial that you keep track of its local visibility. Run a check to find if your website is appearing in the local 3-pack for niche related keywords or if it is showing in search results when people type the name of your town or city. If your website is not able to mark its local visibility, then you have to push your local listings further.
7: Click-through rate (CTR)
When you go through Google Search Console, you can find a Search Analytics report that tells about average percentage of people who click on one of your links after seeing it in the search results. The percentage of clicks is called ‘Click Through Rate.’ This directly indicates how much the content engages to people. If the content appeals the people, they will click the link, otherwise they will move.