Where most content aggregators are worried with the coming of Google Panda/ farmer update, direct and content marketers are glad to see its impact. Smart brands that on regular basis provide content material and resources that are genuine to customers' expectations and requirements will score well with Google Panda.
Undoubtedly, Google Panda, or previously got popularized as Google Farmer, has sent alarming waves of turbulence through the Internet. Many websites rolled down in SERPs, while others did not even show a single sign of any movement. It is interesting to note that the latest algorithm update affected around 11.8% of all the search queries made on Google. The update is focused on reducing for low-quality sites commonly known as content farms.
The Latest Google Panda Update Hurts Websites Too
Google’s new Panda or Framer update is not just limited to content farms. The algorithm is also taking in its loop the low quality websites. Websites that have been lying on the Internet with poor quality content that is either duplicated or of not much relevance may also get attacked by Google Panda Update. Mentioned below is the list of factors that Google identifies as the elements of a poor quality website.
- Inadequately written content
- Irrelevant, purposeless content
- Weak quantity of content available on the website
- Duplicated copy of content
Even if your website has just a part of low quality content, the overall ranking of your website may get hurt, thereby reducing the impact of your high quality pages on the search engine. Hence, ensure to remove all such poor quality content pages right away from your website.
How to maintain your ranking or push it upwards
Now in order to understand how you can maintain your ranking or push it upwards, you have to first take into consideration the factors that now get value from Google. As per the experts of the industry, it is Fresh Content that has scored the highest on the list of Google’s favorable factors. Good quality, unique content with sensible ad-to-content ratio is what Google will appreciate. Let us now see what exactly Google means when it says unique, good quality content.
Content That Google will Like
- Fresh content that has not been duplicated from another document
- Have sensible proportion of ads
- Content that is well-linked externally
- Use your own blogs, whitepapers and other high quality content resources for link building and to draw natural, organic links.
- Removal of low quality content from your website
- Get involved in social media
As per the Google Panda/Farmer update, low quality websites will now roll down much lower than the other useful websites offering relevant, fresh content. The idea is to obtain more of original information that is most often present in researches, insightful reports, wise analysis and more resources as such.
How Content marketers are catching up
Where content aggregating websites are going through the terrible phase of the impact, other private content marketing resources are catching up and boosting site’s performance on the SERPs from Google almost across the board. As per the reports, traffic additions of about 10% have been noticed since the Google Panda update. So, in order to maintain your rank and boost it further on the giant search engine of Google, one should try to build their own content resources such as blogs, whitepapers, articles and more. Having a regularly updated, private blog may work wonders for your website in terms of both ranking and traffic.
The growing weight of Social Media
Including search engine, no one can negate the growing importance of social media space. Google not only gladly indexes social content but also make use of it for determining the credibility of websites. The idea again puts forward the efforts of content marketers as well as publishers employed to cross the Google Panda barrier. Content marketers are now supposed to deliver relevant, informative and useful content on a regular basis to a targeted user base. Since publishers have always given importance to fresh content, it is the professional content marketers who need to get more focused at it.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.