SEO or search engine optimization is a process to optimize website’s web pages for visibility and higher ranking in search engines. SEO is both an art and science and quite complex in nature. Irrespective of its types, the aim is to bring a website on the forefront of users and rank it better for different search terms.During the search engine optimization, digital marketers consider and apply over 200 search engine ranking factors. In early ages, SEO was easy but over the years the process has become complex. The overall purpose of SEO is to make your users happy and provide awesome user experience.

Most of our clients contact us for launching their SEO campaign are curious of knowing how we would manage to get links for their website. And we answer them- via beautiful, amazing and share worthy content. Content has always been a great tool to attract visitor traffic and social media engagement. However, lately content has become a magnetic tool for webmasters to attract quality links, be it from blogs, top-tier news publications, or anything in between.

For SEOs, Links have always been the building block of all their search engine optimization campaigns. Ask your SEO agency what their immediate focus will be during your website optimization, their answer will be- creating high authority backlinks. That’s a simple portrayal of how a powerful link building is even today. Making links for the website is still the top most priority listed in an SEO check list. Among the most discussed SEO techniques, link building is always a front runner which can tumble your ranking on either way.

Ever since 2011, when Google brought in its first Google penalty called Penguin, the domain has been piled up with rumors around what they are and how they affect. We have covered these topics in detail in our blog and through our SEO FAQs. Here our focus will be to tell you how misinterpretations can hamper your penalty recovery prospects. Here, we have corroborated a few pertinent points that are actually lesser known. We’ll also take in account whether or not a given strategy is fool-proof and if it requires integration with other strategies for recovery.

When 2017 started, Google was ready with a mega plan. No one then had a clue that the search engine giant is all set to switch to a mobile-first strategy from existing desktop first indexing. The message behind the makeshift was crystal clear- mobile websites will now be the game changers. They will be indexed first and businesses with a picture perfect mobile website will be getting a ranking boost. People, who got the message right and acted promptly, were successfully adjusted in the new ecosystem. However, if despite having a pretty organized mobile website, your website ranking sucks, maybe you haven’t had time to optimize it.

Being digital marketers, we are quite frequent to the rumors pertaining to Google and its algorithm refreshes that the company issues upon guideline violations. Over the years, Google rolled out several algorithms to ensure fair practices across its web properties by webmasters. These algorithm updates and resulting penalties helped Google weed the spam out at a greater extent. Although, Google’s algos are there to install fair practices and fix spam, not every update leads to a penalty. We frequently hear about Google penalties that don’t even exist or just a myth. They start surfacing when experts misread a Webmaster Tools message and interpret it in their own understanding.