Different Types of SEO
SEO or search engine optimization is a process to optimize website’s web pages for visibility and higher ranking in search engines. SEO is both an art and science and quite complex in nature. Irrespective of its types, the aim is to bring a website on the forefront of users and rank it better for different search terms.During the search engine optimization, digital marketers consider and apply over 200 search engine ranking factors. In early ages, SEO was easy but over the years the process has become complex. The overall purpose of SEO is to make your users happy and provide awesome user experience.
WhatsApp is the most popular and widely used messaging platform. It enables users to engage in one-to-one personal communication with friends and relatives. With billions of registered users and millions of daily active users, Whatsapp can be a great tool to engage in marketing activities. Unfortunately, Whatsapp doesn’t allow commercial use of the platform in any manner. That means you can’t use regular whatsapp to send unsolicited or bulk sales and marketing promotions. You can instead use WhatsApp business for bulk marketing purposes under set guidelines from the platform. This is an official business app from WhatsApp for marketers.
The basic difference between regular Whatsapp and Whatsapp for business app lies in the purpose they serve. WhatsApp is strictly limited to personal communication with friends, family and kin without involving any commercial or marketing intent. On the contrary, Whatsapp for Business is specially designed for marketers who want to interact with customers and promote products and services via this platform. Even people used to utilize Whatsapp earlier for sending commercial messages but in limited capacity.
WhatsApp for business is designed for the businesses who want to be in constant touch with their clients. The Facebook owned company launched the app in 2018. Since WhatsApp’s standard messaging platform prohibits any kind of marketing activity or bulk messaging for commercial purposes, WhatsApp for business is a way to move forward. It’s an instant messaging app that lets business owners connect and communicate with customers. The app is packed with automated features for one-to-one messaging and broadcasting using rich media messages.
No, it is not. Using Whatsapp for marketing, promotion, or sending bulk unsolicited messages is a clear violation of WhatsApp’s Terms & Conditions. If any individual is found to be using WhatsApp (standard app) for sending unsolicited marketing messages to large numbers of people without taking their consent, his/her WhatsApp account may be blocked or banned for further use. The Facebook-owned messaging platform has so far banned millions of accounts and continues to do so for violating the company’s terms of services.
Type of Content that Attracts link
Most of our clients contact us for launching their SEO campaign are curious of knowing how we would manage to get links for their website. And we answer them- via beautiful, amazing and share worthy content. Content has always been a great tool to attract visitor traffic and social media engagement.
However, lately content has become a magnetic tool for webmasters to attract quality links, be it from blogs, top-tier news publications, or anything in between.
Link Building Facts You Need To Know
For SEOs, Links have always been the building block of all their search engine optimization campaigns. Ask your SEO agency what their immediate focus will be during your website optimization, their answer will be- creating high authority backlinks. That’s a simple portrayal of how a powerful link building is even today. Making links for the website is still the top most priority listed in an SEO check list. Among the most discussed SEO techniques, link building is always a front runner which can tumble your ranking on either way.
6 Google Penalty Recovery Facts
Ever since 2011, when Google brought in its first Google penalty called Penguin, the domain has been piled up with rumors around what they are and how they affect. We have covered these topics in detail in our blog and through our SEO FAQs. Here our focus will be to tell you how misinterpretations can hamper your penalty recovery prospects. Here, we have corroborated a few pertinent points that are actually lesser known. We’ll also take in account whether or not a given strategy is fool-proof and if it requires integration with other strategies for recovery.
5 Reasons Your Mobile Rankings are Dropping
When 2017 started, Google was ready with a mega plan. No one then had a clue that the search engine giant is all set to switch to a mobile-first strategy from existing desktop first indexing. The message behind the makeshift was crystal clear- mobile websites will now be the game changers. They will be indexed first and businesses with a picture perfect mobile website will be getting a ranking boost. People, who got the message right and acted promptly, were successfully adjusted in the new ecosystem. However, if despite having a pretty organized mobile website, your website ranking sucks, maybe you haven’t had time to optimize it.
Google Penalty: Myths Vs Facts
Being digital marketers, we are quite frequent to the rumors pertaining to Google and its algorithm refreshes that the company issues upon guideline violations. Over the years, Google rolled out several algorithms to ensure fair practices across its web properties by webmasters. These algorithm updates and resulting penalties helped Google weed the spam out at a greater extent. Although, Google’s algos are there to install fair practices and fix spam, not every update leads to a penalty. We frequently hear about Google penalties that don’t even exist or just a myth. They start surfacing when experts misread a Webmaster Tools message and interpret it in their own understanding.