There are times when your website rankings plummet and you don’t have any clue why it’s happening. It’s detrimental to find your focus keywords don’t exist in the search. There may be a fair chance that you’re still making those silly SEO mistakes most of the SEOs are prone to.
5 Huge SEO Mistakes That Affect Rankings:
After reviewing hundreds of our clients’ websites whether small local businesses to the big corporate ones, we have sorted some common mistakes that they all did that led to their ranking and traffic drop. Following are the 5 major SEO mistakes that we think should be fixed on priority.
1. Issues with website loading speed:
The first and foremost is the site speed. Do remember, loading speed of your website speed is significant to your site rankings if not directly impacts. Google prefers faster sites. Rather relying on speculations, it’s better to go for speed check with Google Page Speed Insights tool. This tool presents a complete overview of what’s needed to be done with your website in regards to the website loading speed.
The major recommendation from my side would be optimizing images to the best possible extent. Resizing large images is the best remedy to boost site speed. Thanks to many WordPress plugins available that resizes and compresses images.
2. You Optimized for Wrong Keywords:
If all you want to see your website ranking on top of Google SERPs, make sure you’re targeting the right keywords. Most SEOs optimize their website for the generic keywords. If you run a small business, you might face stiff competition. You should optimize websites with long tail keywords or keywords that are not too specific. It’s anyway better to include your location in the keyword where your services are available.
Longer keywords have more chances to appear in the Google search results. However, the search volume for long tail keyword is decreased. I will suggest you to optimize more of your pages with long tail keywords. It altogether brings more traffic for all these keywords than optimize for one main keyword.
3. Your Meta Titles are Ill-Optimized:
When Google lists websites in SERPs for certain keywords or queries, it uses the Meta title and description of the page as the key identifiers. Meta title is still one of the major factors to determine factor, thus, it needs to be optimized correctly for every page. Adding right title means adding the relevant keyword to each particular page.
Don’t stretch over the prescribed character limit as Google truncates the excess characters automatically. In case your title is longer than required, visitors won’t be able to read the full title in the SERPs.
Tough, not directly linked to the ranking, Meta title and description is significant to your website CTR. Click Through Rate gives some insight into how likely visitors are to actually click on your site. It’s recommended to use clear and keyword related titles so that visitors can find your website easily and get the answer to the search queries.
4. Your Content is Stale and Unengaging:
Even the content on your website might be decisive to your website ranking. The content you post on your website should be of utmost quality and must show your competence and expertise on the said topic. Although, there is not standard limit on how much content is enough on a page, yet Google prefers at least 300 words on a page.
Please note, content is said to be the fine one if it’s written for your audience and not for Google. Google aims at organizing content in a manner so that it could provide the best answers possible. Therefore, you need to write quality content for your audience.
Quality content means writing value adding and informative content. Avoid adding duplicate, spammy or thin content. Don’t stuff keywords into their content as visitor doesn’t benefit from a keyword filled text.
5. Your Website Doesn’t Feature Call to Action:
Call to Action on a website engages an audience and engage them into actions. No one wants their visitors immediately bouncing back to Google once they are done with your content on the website. The best way to accomplish it is by creating a call-to-action (CTA), which offers an action to your visitor.
It’s out recommendation to put one call-to-action on every page to make the goal of the page clear. Multiple buttons confuse your visitors as they won’t get where you want them to go. Make sure that your call-to-action stands out from your standard theme design so it’s clearly visible and cannot be missed.