Tarun Gupta

How to Select a Domain That Reflects Your E-Business?

Tarun Gupta | Nov 29th, 2010 | Web Hosting Resources

Domain name registration is an integral part of your online business that needs to be taken care of. Along with choosing a short name that best matches your brand, there are several other aspects that one needs to pay heed to, These include brand value, obscurity, hyphenating and more.

Your domain name plays a very vital role in generating quality web traffic to your site. In addition to the basic rule of selecting one that is short and relevant to your company’s website, there are several other important factors that one must pay heed to, while selecting an efficient domain name.

Important factors for efficient Domain name registration

Embark a brand with your Domain

All marketing experts understand the value of choosing a domain name as per their brand of a product or service. However, although you may pick up a generic name, you can't expect it to leverage over your competition.
Those having a business for kitchen appliances may start to reap good benefits out of a website coined as kitchenappliances.com but the initial expense of such a generic brand name may prevent your business from earning lucrative profits shortly. Another important fact you must take care of is considering your brand name apart from the competition.
Vaguely defined domain names may confuse customers and and difficult for them to identify who are they doing business with, which in turn, releases possibilities for losing potential customers.

Obscurity can be perilous

If you are not making an effort to be incognito, obscurity may deliver some problems. Take it as your worst attempt while making efforts to drive traffic to your website. Hence to not stay obscure in a varied global cyber marketplace, one must overlook names that are incapable of describing who you are as a company.
In addition, allowing a long name to describe your company’s mission statement is another mistake that most commit. Hence, ensure to maintain a balance between having an easily memorable domain name and one that possesses the integrity of a business name, at the same time.

Contemplate to Hyphenate

The entire process of hyphenating your domain name comes with a set of obvious as well as hidden pros and cons. Where the obvious advantages are the SEO services company benefits that result in top ranking while searching for your company’s website, the hidden pros could stand up for the novice website owners who may not understand that their competitors can make every possible attempt to trick potential customers.

Top Level domain

However, it is always advised to choose the top-level domain such as .com one may go for .CO in case of unavailability with the former one. Another thing that happens in case of unavailability of the desired name is the option of suggested domain names. Never opt for such names because they are often generated randomly.
If you are not from the United States, you may be given the option to select an extension to reflect the country (such as .in for India). Irrespective of the home country, a certain level of credibility is obtained by using the top-level domain.


One must make it a point to select multiple names to enable redirects to your site. Your potential customer may look for abcxyz.com when you have it on abcxyz.net. Hence, to not let your competitors gain through your recognition, it is best to buy all related or similar domain names and set up redirects to your domain.

BrainPulse is a leading Web Hosting Company that offers Domain Name Registration Services to help you expand your online business without compromising on your expectations.

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