Tarun Gupta

Brand Protection With Online Reputation management

Tarun Gupta | Sep 17th, 2013 | Digital Marketing Resources

While I am writing this stuff about online reputation, Twitter, the leading micro-blogging site is in final phases to launch its IPO to borrow capital amount from the global markets. Have you ever thought what turns a venture such powerful and trustworthy for the markets? The answer is very simple. It's the online reputation of an organization that helps it to get established in the market with a firm note. For the service providers like us, online reputation is all that helps to bring the brand value in the market. But to gain a consistent position and value-add across the competition, we need a firm Online Reputation Management Strategy with a few important factors in mind.

Reputation Management Online : Develop A Brand Defense

Gone are the days when businesses used to have complete control over the public information related to the services and solutions they offered. With a scattered presence on social media sites, rating sites, forums, and blogs, people have several proven methods interact with your information. The nature of interaction may differ but what stands true is that doing business and spreading brand in such rushy environment pose certain risks need to be addressed. To enjoy a better position in the online domain, you need to follow frequent reputation checks and quick alterations using various methods available. I am quoting here a few important methods to observe your online reputation and fix it on asap basis.

A Team Strategy For ORM:

If you are taking your online reputation lightly, you are pushing your Internet Marketing campaign in mud. One man army is no way to combat this situation but the deployment of a whole team is the only way to write a winning script. Set up a core team to tackle the mentions and responses online. It is very important to categorize precisely which team member is taking care of which mentions. Social networks are quite wide so it's tough for individuals to handle it alone. Place more than one trained individual to reply the comments and responses in the same tone to reduce the negative pitch. Play the same tactics for other platforms as well.

Monitor Online Tones:

If you are a part of online fraternity, you need to be ready for conversations about your offerings round the clock. What matters the most is the tone of the conversation. If they are talking nice, you can smile but if the case comes inverse, you should be concerned about the reputation and Web Usability factors. There are various free and paid tools available online that helps to monitor negative and positive mentions across the platforms. All you have to do is to just subscribe them and create a timeline and schedule of how and when you will monitor the comments.

Ask Them The Issues Emerged:

Your customers are the best observers of your service and products. They may have good or bad experience with it and it's your primary responsibility to listen them carefully. It is of no use to just hear them having complaints but attempt to fix them by taking it on the personal level. Don't just hear the stuff but listen it carefully. Listen what your brand ambassadors your customers are saying about your service. You need to step-in to improve their user experience.

Your Action Counts:

Quick action becomes important when you expand your business with tools like Social Media Marketing. Timing and professionalism are two key factors that play a big role in online reputation management. If a customer shares something negative about the service, is quick in fixing it with sheer professionalism. Delay mat turns the comment and mention viral with serious hurdles in combat. It is certainly a good practice to kick the ball as soon as it approaches the goal post.

The entire reading here pushes the importance of instant response and quick rebuttal against the concerns escalated by the customers. A perfect online reputation management plan fix the issues at prevailed at every platform equally well. All you need to execute it in a responsible and professional manner.

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