There are various ways for collecting or generating leads from Instagram. You can read on to get an idea about how you can use Instagram lead ads and other organic tactics to collect more leads from this platform.
Ways to Generate Leads through Instagram
1. Use Instagram lead ads
The first and the most obvious way to get more leads from Instagram is to use lead ads. Instagram lead ads are specially designed to help businesses collect customer information such as email addresses, phone numbers, birthdates, and job titles etc.
These ads can help a businessman learn more about their customers and improve direct marketing campaigns. To create Instagram lead ads, you have to open an Instagram business account. It means you also need to open a Facebook Page.
2. Add Action Buttons to your profile
If you already have a business account on Instagram, you can add action buttons to your profiles to customize them. You can also add a link to your email, phone number, and business address so that people can get in touch with you and your company as well. In addition to these options, Instagram also provides better opportunities for generating a lead, including a book, and getting tickets for action buttons.
3. Optimize the link in your bio
With limited link real estate generation from Instagram, it is crucial to use the link space in your bio to its fullest potential, which will be easy for the customers to know.
Your link should always point customers to whatever thing you wish to achieve from your Instagram account. This could be a newsletter subscription, product sales, or a survey, or for your convenience.
4. Use the "Swipe Up" feature on Instagram Stories
Another platform where Instagram lets people for embedding links is making Instagram stories. If your account has more than 10,000 followers, this is a feature you could use to your advantage.
One-third of the most-viewed Instagram Stories are from business accounts of Instagram. Brand-led Instagram stories have a completion rate of 85%, according to a study.
Stories tend to be more effective than a bio link in an account since all it takes for a user is to swipe to act on an impulse.
5. Tailor creative around your goal
The best push for getting more Instagram lead generation is a call-to-call solid action. The two-to-six word phrases like swipe up, shop now, click the link in our bio can create a lot of lead, especially when paired with the right content of the account.
Your visuals from your account and your call-to-action should always work together to fulfill the same goal of advertisement. If you would like someone to click the link in your Instagram bio, your post and caption should prefer them to do so. Your call-to-action should be the final push for the customers or nudge in that direction.
6. Create shoppable content
Tagging products or companies on Instagram is also an excellent way to increase sales of your product. Even if a tap from the Instagram user not only results in a buy, you can consider it as information collected on an interested customer. Instagram Shopping has received plenty of interest nowadays.
More than 130 million accounts tap on product tags every month on Instagram. This type of intel is precious when you put them into the hands of savvy marketers. You can also use it to see what products your audience is interested in or target ads to the customers interested in them.
7. Partner with an Instagram Influencer
Partnering with Instagram influencers can be an effective strategy for new Instagram lead generation. Choose an Instagram influencer with solid brand affinity. This will ensure that your partnership will reach new perspectives, followers, and leads by the two accounts.
Credibility is important, too. If an Instagram influencer has the trust of their fans, they also have more power to sway the customers away than you do—especially if you have a very young company.
8. Run an Instagram contest
The most creative way to collect leads on Instagram is through a contest, sale, or promotion of a product. Ask your followers of your account to complete a survey or comment on a post for to win a prize for advertisements. Add a tag-a-friend element to your post or partner with an influencer to broaden the extent of the contest and generate more leads in your account.
9. Feature popular products
This tip straight comes from Instagram. As a company explains on its business blog or short video, shoppers/viewers are not always ready to purchase for the first time they see your product.
The Instagram app proposes checking the Insights tab to find the product posts that perform the best. Check the most famous content regularly, so you can keep your product fresh in the customer's mind to build consumer confidence and create more opportunities for them to buy the product.
In the end, you can also maximize your reach by using Instagram marketing. Posting regularly and posting at the right time, and posting in different formats in your account can also help a lot. Some people using Instagram may only look at your stories, while others look exclusively at your posts. So you should share in both formats to improve your marketing and reducing odds.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.