Mobile-friendliness is now a ranking signal. Over the years Google has made it loud and clear. Mobile-friendly websites not only elevate the user experience but also give a boost to your SEO efforts.
How to Create Mobile-Friendly Content
Most of us misunderstand mobile-friendliness as a practice of keeping web pages resized when content is being viewed on a mobile device. But it’s beyond being responsive. Instead, mobile-friendliness is also about producing mobile-friendly content.
Marketers must focus on consistent user experience and mobile-friendly content to stay visitors engaged. The article covers a few important strategies to amplify your mobile content efforts.
Create Compelling Introduction
Mobile screens are smaller than our laptops and desktop computers. Thus, the real estate available on mobile phones to display the site content is also less. So, you must ensure that the intro part of your content presented to the users is compact, to the point, crisp and small.
Create an engaging introduction with all the relevant and necessary information tied together. It will add immediate value for your users.
Mobile users tend to scan the portion of the paragraph after scrolling down for further information. Thus, adding the most important and compelling information at the very beginning will always help you have the most engaged readers.
Use Short Paragraphs
Lengthy paragraphs kill the engagement and distract the user’s attention. Reading longer paragraphs on mobile screens is a real turn-off due to their smaller screen sizes.
Keep your paragraphs short. Reduce their length so that users needn’t scroll further to consume more of your content. A paragraph with 3-4 lines is enough to express and explain an idea. One idea per paragraph is often enough when you’re producing mobile-friendly content.
Analyze User’s Content Consumption Behavior
Consumption of content differs from one device to other. Every user scans websites and interacts with the screens differently. This should be the primary consideration when you are producing content for mobile users.
Some users skip the first words if multiple lines start with similar text. Another pattern is one where users read-only headings and subheadings and skip the paragraphs in between. Similarly, a bunch of users scans only specific parts of the content such as a link, call to action (CTA), image, or more.
Include Summary Text
Mobile users are quick in scrolling information. Their attention span is often limited. Thus, it’s always good to provide them with crucial information they are looking for right away. There are ways to do it.
You can create a summary of the text and put it on the top before the rest of your content. In the summary text, you can highlight key takeaways from the content so that users can get the essence of the whole write-up. It helps users to develop an understanding of the content context.
Add Visual Elements
Visual elements such as images and videos make your content enticing and more consumable. Include supporting images and videos in the content whenever it’s applicable. They break the monotony of longer text.
Using these visual elements you can help your readers better understand your content and can spike up the engagement by 54%. The use of images and videos increases the chances of your content showing up in rich search results.
Use Attention-grabbing Titles
As soon visitors land on the website, post/page title is the first thing they meet. The size of your post title determines how the page/post will appear in the search. Google allows only 78 characters in the meta title. The leftover text is truncated.
To make mobile titles attention-grabbing, keep them short, crisp, and precise. Short titles are easy to absorb and comprehend by users. You should also include the focus keyword in your title in the very beginning. It improves your page’s search ranking and discoverability.
Place CTAs Appropriately
When writing the mobile content, do everything possible to capture the reader’s attention as quickly as possible. As readers finish the content or want to take action in between, you must provide them with an appropriate CTA to allow them to take the next action within a few seconds of browsing your website. It’s a good practice to place your CTA front and center at the top of your website and make it visually distinct.
Preview Before Final Publishing
Don’t hit publish button unless you’re sure everything is in place. See the preview of the content to ensure those website elements are properly placed. Test the content preview for both desktop and mobile websites.
An accurate preview of the page ensures that content appears on mobile without errors. It will help you break up your paragraphs, add relevant subheadings and add supporting images.
In case you’re creating new content for your mobile website or updating the existing one, the tips offered above should be in your mind.
It will help you increase your potential for conversions and improve the customer experience as a whole. High-quality content on the website helps you convey your message and educate your customers.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.