Twitter Trending Services
Our Twitter trending services help you to make your brand become part of the most popular topics, hashtags, and conversations on Twitter in real time. We make sure that users quickly see what people are talking about your brand on the platform and join the conversation.
With professional Twitter trending campaigns, we help brands to gain exposure to a large audience that may not have been aware of the brand previously. The service is useful for brands of every size and capacity who want to create a positive brand image and strengthen brand loyalty. We can help you gain exposure and boost your messages beyond your followers.
What Are Twitter Trends?
Twitter trends are the most popular topics, hashtags, and conversations that take place on Twitter in real-time. Twitter uses its algorithm to measure the number of tweets, retweets, and likes about a particular topic receives within a specific period to identify these trends.
You can see these trends on Twitter's homepage, Explore page, and in the sidebar of the user's timeline. These trending topics and hashtags are customized to the interests of the user based on their activity and the Twitter accounts they follow. You can also filter trends by their location to promote your products or services, generate content ideas, and drive traffic to their website from their location.
How Do Twitter Trends Help Brands?
Twitter has now become the most powerful platform for brands to connect with their audience in a very meaningful manner to build lasting relationships and increase their visibility. The Twitter trend is one of the most popular Twitter features which can provide numerous benefits for brands including increased visibility, engagement opportunities, real-time insights, competitive intelligence, content creation inspiration, and amplified reach. Let’s understand some key benefits of the feature for brands.
Increased visibility
By leveraging trending hashtags and topics, brands can increase their visibility and potentially reach new audiences.
Engagement Opportunity
By participating in these discussions, brands have the opportunity to engage their audience and build relationships.
Real-time Insights
By monitoring the trends, brands can gain valuable insights into their audience's preferences and interests.
Competitive Intelligence
By tracking niche related trending topics, brands can keep tabs on their competitors and stay up-to-date.
Content Inspiration
Brands can leverage these trends to create relevant and timely content that resonates with their audience.
Amplified Reach
When brands participate in trending conversations and use relevant hashtags, their tweets can potentially be seen by a much larger audience.
How to use Twitter trends to grow your brand?
Over the years, global brands have been using Twitter trends as a powerful tool for creating and growing their brand. Being a brand, you have to stay up-to-date with the latest Twitter trends and leverage them wisely to increase your visibility, gain new followers, and establish yourself as an authority. There are many ways in which you can use Twitter trends to grow your brand:
1. Identify relevant trends
To get the most out of these trends, you need to jot down the most relevant Twitter trends that may work for your brand. Say, you run a footwear brand, then you might want to keep updated on footwear-related hashtags and trends.
2. Join the conversation
Once you've listed the relevant trends, you can start engaging in the conversation where these trends are being used as hashtags. You can retweet, reply to, or create content related comprising those trends and topics to be noticed by others participating in the conversation.
3. Use visuals
Don’t forget to make your content stand out by using relevant images, videos, and infographics. Make sure that the visuals being used are related to the trend you're participating in to increase engagement.
4. Use relevant hashtags
While replying to tweets or creating relevant content, use Hashtags organically to increase your brand’s reach and visibility.
5. Engage with influencers:
Connecting with the influencers on Twitter can help you grow your brand manifold. Influencers might help you in getting noticed. To create a connection with them you should comment on their posts, retweet their content, and join in on their conversations.
6. Analyze your performance
Finally, use Twitter analytics to track and measure your performance. It will help you analyze which trends are driving the most engagement. Use this data to adjust your strategy and improve your reach.
Why do certain topics turn into Twitter trends?
Several factors play a significant role in making a topic Twitter trend. These factors are complex and vary depending on the situation. By observing and understanding these factors, you can use Twitter trends to your advantage.
1. Timeliness of tweets
Twitter is a popular micro-logging website that provides real-time updates on current news, events, and happenings around the world. Users tend to attract to topics that are current and relevant. Such stories tend to trend for days.
2. User Engagement
The topics that receive more shares, retweets, and comments generate more user engagement. If the topic manages to engage a large number of users, it becomes a trend.
3. Influencers
A topic gets popular and becomes a trend if it’s appreciated and shared by noted Influencers, celebrities, and public figures. When they tweet about a particular topic, their followers follow this topic and it leads the trend.
4. Controversy
Topics that instigate a controversy can attract a lot of attention and engagement on Twitter. Such controversies related to political issues, social justice debates, or even celebrity scandals are more likely to trend.
How Brainpulse Identifies Twitter Trends?
Our Twitter marketing experts take several measures and use advanced tools to identify Twitter trends. These trends help businesses to stay up-to-date with the latest news, events, and conversations. Here is how we identify ongoing Twitter trends for our clients.
Trending topic Discovery
Twitter itself provides a comprehensive list of trending topics on its platform. The list can be seen on the left-hand side of the Twitter feed. The trending topics are chosen based on the volume of tweets and engagements around a given topic. We find out the most relevant trends that may become helpful for your brand.
By using third-party tools
Our team leverages advanced paid social media marketing tools to track and monitor Twitter trends. With the help of tools such as Hootsuite, Trends24, and Trendsmap, we identify trends based on location, keyword, or hashtag.
Monitoring Hashtags
Hashtags can help a lot in understanding and tracking trends on the Twitter platform. We monitor specific hashtags that are relevant and related to your industry or interests. In this way, we stay up-to-date with the latest conversations and news around the topic related to your brand.
By Following influencers
We stay in touch with ace industry influencers in your business domain to identify trends. They quite frequently share their thoughts and opinions on the latest trends on Twitter. It’s always beneficial to stay connected with them to stay informed.
Why Brainpulse for Twitter Trending Services?
Expertise and Experience
We are 24+ years old Twitter marketing agency having a team of experts with extensive experience in developing and executing successful Twitter trending campaigns.
Strategic Thinking
We always work with a strategic mindset that enables our social media team to develop and implement a social media strategy that aligns with the client's business goals and target audience.
Analytics and Reporting
By using advanced Twitter analytics, we measure the success of Twitter trending campaigns through data analysis. We provide regular reporting to clients on the campaign.