Mobile Marketing News, Articles & Updates

Ever since smartphones changed the way users browse the internet, Google shifted its focus considerably on mobile search. Started in 2015 with Mobilegeddon, Google has been very vocal since then in putting the mobile-first a way forward.

With mobiles, tablets and other gadgets taking over the existing modes of communications, businesses find them extremely effective for audience outreach. Marketers across the world are using mobile marketing to contact their potential customers and tell them about services that benefit them.

It appears to be the final warning to the webmasters from Google. They got enough time to get into the sync with the intrusive interstitial guidelines. If you haven’t yet made changes to your website / web pages accordingly. The search giant hinted that starting from January 10th onward it will begin to devalue web pages in mobile search with intrusive interstitials.

Now, Google is reportedly testing a prompt on the homepage asking searchers to test their websites with Google. On testing, Google them a free extensive report with suggestions on how to improve it.

It was an expected move as AMP URLs were frequently seen compromised by hackers and phishers in order to inject their malicious URLs. AMP URLs were in constant threat of hacking as it showed it was coming from a Google.com URL. In the new URL schema, Google is adding subdomains that will be similar to the existing site’s domain.

The feature is currently being tested for Android beta users. The new mechanism will enable users to watch shared videos on the platform while they're being downloaded in the background. The feature is expected to go live as soon testing ends.

Ever since Google hinted roll out of Mobile First Index, webmasters raised their concerns about tabbed content on twitter a few times. In response to the query, Googler Garry Illyes said that there should be no issue with the content being devalued on mobile.

Google released a document on upcoming Mobile First Indexing change that Google has already started rolling out. With the update, Google sets to prioritize the indexing of mobile websites over desktop websites. That means, now onward, mobile websites will be considered first for ranking signals by the search giant.

Now, Google has begun testing this experiment where it will primarily consider mobile version of a website for ranking signals, and automatically fall back on the desktop version if no mobile version is available. The makeshift aims at giving preferential treatment to mobile content when deciding how to rank results.

The report indicates that 75% total internet use in 2017 will come from mobile devices. These numbers are higher than the mobile usage reported this year so far. The stats are based on the data made available from media buying agency Zenith.