Mobile Marketing Articles

In a mobile savvy ecosystem especially WhatsApp where most consumers spend more than 6 hours per day on their mobile devices, you can have plenty of opportunities to reach out to customers with irresistible and unbeatable offers.

According to WABetaInfo, a website that tracks changes in WhatsApp, WhatsApp is quietly working on a dedicated application for iPad. This could be an application identical to the design and functionality of WhatsApp for Web. From its official Twitter handle WABetaInfo hinted the news.

Text messages are still the most preferred way of communication. This is why marketers choose SMS marketing over other digital marketing mediums to promote their products and expand their customer base. Over the last few years, the trend of using SMS marketing for promotion and marketing has increased manifold. Marketing through SMSes is quick, affordable and unambiguously result-driven.

Recently, the Facebook was spotted testing integration of its messaging app WhatsApp with its social network. Some random users had noticed a WhatsApp button on Facebook feed. The Feature is currently being tested for select Android users in few regions.

Unless mobile websites optimized for search engines, they can't perform well in search engine result pages. It will eventually result in dropped ranking and tanked mobile traffic. It's therefore crucial to give enough attention to mobile SEO.

WhatsApp, the Facebook owned messenger has finally started exploring ways to monetize the platform. The company is currently testing a new 'verified business profiles' feature with select group of Android users. The feature is expected to be rolled out for all users over a few weeks.

Ever since smartphones changed the way users browse the internet, Google shifted its focus considerably on mobile search. Started in 2015 with Mobilegeddon, Google has been very vocal since then in putting the mobile-first a way forward.

With mobiles, tablets and other gadgets taking over the existing modes of communications, businesses find them extremely effective for audience outreach. Marketers across the world are using mobile marketing to contact their potential customers and tell them about services that benefit them.

It appears to be the final warning to the webmasters from Google. They got enough time to get into the sync with the intrusive interstitial guidelines. If you haven’t yet made changes to your website / web pages accordingly. The search giant hinted that starting from January 10th onward it will begin to devalue web pages in mobile search with intrusive interstitials.

Now, Google is reportedly testing a prompt on the homepage asking searchers to test their websites with Google. On testing, Google them a free extensive report with suggestions on how to improve it.