Tarun Gupta
WhatsApp Testing Restricted Group Feature

Tarun Gupta December 5th, 2017 Mobile Marketing no comments.

WhatsApp Marketing

WABetaInfo reported that WhatsApp is now testing a feature that likely to give group administrators ability to restrict other members from sending text messages, photographs, videos, GIFs, documents, or voice messages without admin’s consent.


Tarun Gupta
WhatsApp for iPad Devices Coming Soon

Tarun Gupta November 14th, 2017 Mobile Marketing no comments.


According to WABetaInfo, a website that tracks changes in WhatsApp, WhatsApp is quietly working on a dedicated application for iPad. This could be an application identical to the design and functionality of WhatsApp for Web. From its official Twitter handle WABetaInfo hinted the news.


Tarun Gupta
5 Ways to Create a Winning SMS Marketing Campaigns

Tarun Gupta September 28th, 2017 Mobile Marketing no comments.

SMS Marketing

Text messages are still the most preferred way of communication. This is why marketers choose SMS marketing over other digital marketing mediums to promote their products and expand their customer base. Over the last few years, the trend of using SMS marketing for promotion and marketing has increased manifold. Marketing through SMSes is quick, affordable and unambiguously result-driven.


Tarun Gupta
5 Signals Your Mobile SEO Efforts are Going Nowhere

Tarun Gupta September 1st, 2017 Mobile Marketing no comments.


Unless mobile websites optimized for search engines, they can't perform well in search engine result pages. It will eventually result in dropped ranking and tanked mobile traffic. It's therefore crucial to give enough attention to mobile SEO.

mobile marketing

With mobiles, tablets and other gadgets taking over the existing modes of communications, businesses find them extremely effective for audience outreach. Marketers across the world are using mobile marketing to contact their potential customers and tell them about services that benefit them.

Mobile Interstitials Penalty

It appears to be the final warning to the webmasters from Google. They got enough time to get into the sync with the intrusive interstitial guidelines. If you haven’t yet made changes to your website / web pages accordingly. The search giant hinted that starting from January 10th onward it will begin to devalue web pages in mobile search with intrusive interstitials.