Mobile Marketing Articles

To survive in the highly competitive mobile app market, app marketers need to adopt the right marketing strategy. It’s estimated that marketers spend around $75 billion to scale up their marketing efforts and get more users on board to download

Using the platform, businesses can provide their potential and subscribed customer updates, information and customer support via WhatsApp on the go. Unlike the standard app, a business and a customer both have installed the app on their phones.

Ad networks offer full-fledged infrastructure for both publishers and advertisers to buy ad spots on mobile websites and apps. These mobile advertising networks are equipped with tons of exclusive features designed to serve advertisers and publishers

In a mobile savvy ecosystem especially WhatsApp where most consumers spend more than 6 hours per day on their mobile devices, you can have plenty of opportunities to reach out to customers with irresistible and unbeatable offers.

According to WABetaInfo, a website that tracks changes in WhatsApp, WhatsApp is quietly working on a dedicated application for iPad. This could be an application identical to the design and functionality of WhatsApp for Web. From its official Twitter handle WABetaInfo hinted the news.

Text messages are still the most preferred way of communication. This is why marketers choose SMS marketing over other digital marketing mediums to promote their products and expand their customer base. Over the last few years, the trend of using SMS marketing for promotion and marketing has increased manifold. Marketing through SMSes is quick, affordable and unambiguously result-driven.

Recently, the Facebook was spotted testing integration of its messaging app WhatsApp with its social network. Some random users had noticed a WhatsApp button on Facebook feed. The Feature is currently being tested for select Android users in few regions.

Unless mobile websites optimized for search engines, they can't perform well in search engine result pages. It will eventually result in dropped ranking and tanked mobile traffic. It's therefore crucial to give enough attention to mobile SEO.

WhatsApp, the Facebook owned messenger has finally started exploring ways to monetize the platform. The company is currently testing a new 'verified business profiles' feature with select group of Android users. The feature is expected to be rolled out for all users over a few weeks.

Ever since smartphones changed the way users browse the internet, Google shifted its focus considerably on mobile search. Started in 2015 with Mobilegeddon, Google has been very vocal since then in putting the mobile-first a way forward.