Mobile Marketing Articles

In a mobile savvy ecosystem especially WhatsApp where most consumers spend more than 6 hours per day on their mobile devices, you can have plenty of opportunities to reach out to customers with irresistible and unbeatable offers.

At the F8 keynote, Facebook’s Zuckerberg announced that WhatsApp would soon roll out the most anticipated group video calling feature for its global users. Now, the feature is reportedly being rolled out for select group of Android and iOS users. As we said that very few users have reported the update in their devices, it’s quite early to say if WhatsApp has actually begun to roll out the update.

Moreover, since AMP Stories are HTML web pages built on the technical infrastructure of AMP, Google will indexed them for Google Search on mobile and render them instantly. Publishers are required to host each AMP story on their own site for utilizing the feature.

WABetaInfo reported that WhatsApp is now testing a feature that likely to give group administrators ability to restrict other members from sending text messages, photographs, videos, GIFs, documents, or voice messages without admin’s consent.

According to WABetaInfo, a website that tracks changes in WhatsApp, WhatsApp is quietly working on a dedicated application for iPad. This could be an application identical to the design and functionality of WhatsApp for Web. From its official Twitter handle WABetaInfo hinted the news.

Text messages are still the most preferred way of communication. This is why marketers choose SMS marketing over other digital marketing mediums to promote their products and expand their customer base. Over the last few years, the trend of using SMS marketing for promotion and marketing has increased manifold. Marketing through SMSes is quick, affordable and unambiguously result-driven.

Recently, the Facebook was spotted testing integration of its messaging app WhatsApp with its social network. Some random users had noticed a WhatsApp button on Facebook feed. The Feature is currently being tested for select Android users in few regions.

Unless mobile websites optimized for search engines, they can't perform well in search engine result pages. It will eventually result in dropped ranking and tanked mobile traffic. It's therefore crucial to give enough attention to mobile SEO.

WhatsApp, the Facebook owned messenger has finally started exploring ways to monetize the platform. The company is currently testing a new 'verified business profiles' feature with select group of Android users. The feature is expected to be rolled out for all users over a few weeks.

Ever since smartphones changed the way users browse the internet, Google shifted its focus considerably on mobile search. Started in 2015 with Mobilegeddon, Google has been very vocal since then in putting the mobile-first a way forward.