Preparing For the SEO War


Keyword research is an integral aspect of search engine optimization campaign. It is only when your website is targeting the right set of keywords; it will gain visibility among both the search engines the visitors. Keywords form the backbone of any SEO campaign. Statistics have shown that around 50% of the 200 million searches performed on Google are unique. Hence, the significance of keyword research is matchless, making it totally inevitable to optimize the website for right keywords.

Defining Keywords

Keywords are basically the phrases that your prospective site visitor may type in a search box while searching for kind of websites.

Components focus while selecting Primary Keywords

  • Keyword Phrases
  • Keyword Length
  • Keyword Value Pyramid

Keyword Selection Tips

  • Overlapping Keyword Phrases
  • Only Use a Few Keyword Phrases per Page
  • Misspelled Keywords
  • Capitalized Keywords
  • Hyphenated Keywords
  • Localized Keyword Research
  • Plural Keyword Versions
  • Keyword selection tools

Understanding the Competition

Before actually stepping into the market and starting the game, it is pertinent identify your competitors and understand their SEO strategy. Dig into the market well and conduct a powerful market research to identify your strongest rivals there. Once you have recognized your competitors, take a close at their website in terms of :

  • Size of the website
  • Information architecture of the website
  • Domain age
  • Current link popularity scenario
  • Check and study backlinks
  • Complete off page strategies including article submissions, forums, Press Releases and etc.