Off Page Search Engine Optimization Techniques

The term Off Page Optimization is applied to web site optimization techniques and implementations helping a web page search engine ranking. These techniques are not implemented directly on the page or .html file. On the ground of over-abuse of On Page Optimization, the techniques of Off Page Optimization are practised widely and have gained much more relevance and value with time.


Link Building

Link Building is a process of gaining votes from other websites to your website. The websites should have similar theme with an anchor text, as of your website. The technique brings quality traffic to your website and is seen as a highly relevant factor when search engines, like Google, rank websites for a specific keyword and allot PR (Page Rank) to a website.

Directory Submission Services

Submission of your website in all pertinent categories of major directories and industry-specific portals is a very integral aspect of Off-Page Optimization since it augments the link popularity of the website. Good Directory Submission Services ensures submission of your website on major directories to give your website the search engine ranking boost.

Article Creation and Submission

Article writing and submission services, is an important internet marketing technique. It has earned credence on the basis of intelligent marketing of quality articles through the right avenues, which can easily establish theme authority and act as an off-page optimization tool to influence SEO by escalating link popularity and of course, search engine rankings.

Forum and Blog Posting

Forums pertaining to your industry can serve as a procreation grounds for like minded people or targeted audience. It can help you create a buzz as well as brand awareness. Smart postings on such forums with signature links can help largely in acquiring good quality links to increase your websites off-page optimization value.

Press Release

Optimizing your press release for those major news search engines is as important as creating a good one. The practice intelligently and efficiently promotes your business. Given below are dome of the benefits of optimization acquired from systematic press releases submission are:

  • Improved ranking in news search engines
  • Increase your website visitors from news search engines
  • Augment your visitors database through your website newsletter or contact form
  • Directly reach your target audience
  • Amplify your business visibility

Social Media Marketing

With social media marketing techniques, you get a way to promote your site or business through social media channels. It is a highly influential and powerful strategy that ensures you links and attention from internet users. Social media marketing is a term that explains the use of social networks, social bookmarking sites, online communities, blogs, wikis or any other online collaborative media for marketing, sales, and customer service.