Different Types of SEO
SEO or search engine optimization is a process to optimize website’s web pages for visibility and higher ranking in search engines. SEO is both an art and science and quite complex in nature. Irrespective of its types, the aim is to bring a website on the forefront of users and rank it better for different search terms.During the search engine optimization, digital marketers consider and apply over 200 search engine ranking factors. In early ages, SEO was easy but over the years the process has become complex. The overall purpose of SEO is to make your users happy and provide awesome user experience.
What is SEO?
Before diving into its types, let’s understand search engine optimization. SEO comprises several activities to make a website both user-friendly and search friendly. Marketers use SEO to improve overall organic traffic coming to the website via search engines. This is done by improving the ranking of the website in SERPs for various keywords and key phrases.
Different Types of SEO (Search Engine Optimization):
1. Technical SEO
As name implies technical SEO looks into errors pertaining to website’s technical parameters. Errors in technical parameters can affect website’s overall visibility in search engines. The major motive behind taking up technical SEO is to make sure that search engine crawlers can crawl and index a website without fail. During technical SEO, SEO and webmasters looks into various aspects of the website including robots.txt optimization, search console verification and xml sitemap creation etc.
2. On Page SEO
On page search engine optimization is done on individual pages of a website. The goal behind this kind of SEO is to make pages search and user friendly. Point to be noted here is that search engines consider ranking signals on the page level basis. This is why you must focus on optimization of every page on your website. Following are the some key elements of on page SEO:
Page title optimization is an important aspect of on page search engine optimization. Search engine show up page title in the search snippet. The tile tells search engine crawlers what the page is all about. To ensure more clicks on the page title, make the page title attractive.
H1 and Heading Tags:
H1 is the topmost heading of the page and should appear only once across the page. H1 is equally significant as page title and needs to be optimized well. It impacts page visibility and improves chances of ranking in SERP.
Besides H1, subheadings of H1 (H2 and H3) should be there to bifurcate sections in subsections. Subheadings are useful in case of long form content as they make the page easier to read and understand by the readers.
Images are integral part of a webpage. They are significant to rankings so must be optimized well. An optimized image conveys search engine about its purpose. Use a proper file name for image, a description and an alt tag. These elements gives search engines a better understanding of the images being used.
3. Off-Page SEO
This is another important type of SEO. Unlike on page, off page optimization is done outside the website. This type of SEO is about to using techniques to make website visible and popular. Websites that are good at off-page may rank better in search. Following are some of the major techniques involved in this kind of optimization.
Link building is the top activity in off-page search engine optimization. It’s a process to acquire quality backlinks from authority websites. High quality backlinks increase the authority of your website and improves rankings. A website with good count of quality backlinks is deemed as a trustworthy website by Google.
Another important aspect of off page SEO is social media marketing. This is a perfect way out for promoting your brand and website. Marketers use various popular social media platforms to initiate and encourage conversations on relevant topics. Google appreciates and rewards websites that engage the people most.
4. Local SEO (Regional SEO)
The next SEO type in the list is Local SEO. As name implies, it’s about optimizing a website to attract local customers for your products and services. The process of local SEO involves every activity discussed above in other three.
Additionally, mention your business name, address and contact detail on every page of your website. Create a Google My Business Account and make profiles on high quality directories such as Yelp, Yahoo small business, Foursquare and other.
5. Mobile SEO
Mobile SEO comprises a number of search engine optimization activities designed to rank web pages on mobile devices. Optimizing websites for mobile is inevitable as over 60% of Google searches are now performed on mobile devices.
It’s a steer indication that people are moving to mobile devices. To keep the trend in mind, Google had introduced a mobile-first index in order to prefer mobile websites instead of desktop websites for indexing purposes. With Mobile SEO, marketers optimize site speed and user experience that it provides. It makes sure that no matter what user experience is not compromised by interstitial banners and popup ads.
These are the five most prominent SEO types that marketers use to accomplish different optimization purposes. Don’t hesitate to tell us if you know any other type that should be in the list. Write to us in the comment box.