PPC Advertising Services
Brainpulse is a renowned ppc advertising company that has been helping brands for over two decades with its tailored PPC Management Services in India. We create ppc campaigns based on client’s business requirements and budget. We offer end-to-end business solutions run and monitored by some of India's top paid search marketing experts. From writing the ad copy to running the paid campaigns and from optimising those campaigns to measuring the campaign performance, we take care of everything.
- Strategic keyword analysis
- Bid management
- Ad Copywriting
- Performance monitoring
What is PPC (Pay-per-Click)?
PPC stands for Pay-per-click. It’s an online marketing model where advertisers run their ads on different online platforms and pay publishers a certain fee each time one of their ads is clicked. Though this is the most popular form of search engine advertising on platforms like Google Ads, this business model is now being used by advertisers on multiple platforms other than this. CPC or cost-Per-Click is the most important metrics to monitor in a PPC campaign.
How Does PPC Work?
Since the pay-per-click advertisement model is based on keywords that appear in the search results, online ads (also called sponsored links) in search engines appear when a user searches a keyword related to the product or service being advertised. Therefore, marketers who plan to run a search marketing (PPC) campaign conduct thorough research and analyze the keywords that are related to their services and products. Targeting such keywords results in more clicks and higher profits.
Different Types of PPC Ads
Before running a PPC marketing campaign, you must know the different types of PPC marketing campaigns that you can run to reachout to the right set of audience quickly. An expert pay per click advertising agency like Brainpulse brainstorms well to determine the right type of PPC ads that suits client’s business requirements and budget. Based on what your immediate business goals are, there are different types of pay-per-click ads available:
This is the most popular kind of PPC paid search marketing. Search ads appear as sponsored ads on top of the search engine result pages and cater to those audiences that are already looking for products and services you’re offering. Search ads result in strong and high-quality leads.
Display ads appear on Google’s partner websites and are designed to target the target audience who visited industry-related sites. Display advertising uses high-quality images and captivating text to capture users’ attention and compel them to take the required action and buy the service advertised.
Remarketing ads help marketers to reach out to high-converting prospects. Such ads target those prospective customers who just have visited your website without making any transaction. By using these ads, you can encourage them to come back and complete the transaction.