How To Set Up Email Marketing Infrastructure?
Email Marketing Infrastructure GuidelinesBefore launching your email campaign, you need to ensure that your email marketing infrastructure is in place and up-to-date. A robust email marketing infrastructure makes sure that your emails are hitting the right in Read More
Emailer Design Compatibility
Compatibility Factors With Email DesignRegardless of the type of an email (an e-newsletter, promotion, transactional email or announcement) email marketers need to follow certain emailer designing standards to ensure compatibility. This is important, as email Read More
Purchased Email List vs Organic Email List
Obtain vs Purchased Email ListAchieving maximum deliverability is the end goal of every email marketer. Email marketing infrastructure setup and optimization efforts go in vain if emails don’t hit into the right inbox. Delieverability of a campaign eventual Read More
Email Campaign Tracking Methodologies
Email Campaign TrackingUnless you are able to measure your email campaign, results would remain be unexpected. Irrespective of the optimization you have performed on your campaign, efforts go futile if you haven’t set goals to achieve. The great thing with Read More