A latest study conducted by Google has brought big fat news for Google's video streaming channel YouTube. The study said that the How-To videos searched on YouTube are upped by whopping 70%. Besides, users have watched over 100 million hours of How-To videos till now in 2015.
In the report, Google says that the most of the video searches made were in the category of home-improvement, beauty and cooking. With many of those searches, people tried to figure out ways for home improvement project, fix their hair or prepare a recipe.
The data released by Google mentions the major chunk of How-To video searches. The list includes “how to unclog a toilet,” “how to remove wallpaper” and “how to decorate your bedroom.” For beauty, users most often have searched for how-to videos related to “prom hair,” “balayage” (a hair coloring technique) and “man bun.”
Google admits that recent surge in smartphone population contributed much in this impeccable growth. About 91% of smartphone users turn to their phones for browsing or searching videos.
The reports says:
“Being constantly connected has trained us to expect immediacy and relevance in moments of intent – the I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy moments,” reports Google, “These micro-moments are the new battlegrounds for people’s hearts, minds, and dollars.”
As per Google, Millennials too have contributed significantly in driving YouTube’s search numbers. Google reported last month that 67 percent of Millennials agreed they can find a YouTube video on anything they want to learn.