Rajesh Kumar

YouTube Reports 70% Rise In How-To Video Searches

Rajesh Kumar June 6th, 2015 Social Media Marketing 3 comments.

YouTube Reports 70% Rise In How-To Video Searches

A latest study conducted by Google has brought big fat news for Google's video streaming channel YouTube. The study said that the How-To videos searched on YouTube are upped by whopping 70%. Besides, users have watched over 100 million hours of How-To videos till now in 2015.

In the report, Google says that the most of the video searches made were in the category of home-improvement, beauty and cooking. With many of those searches, people tried to figure out ways for home improvement project, fix their hair or prepare a recipe.

The data released by Google mentions the major chunk of How-To video searches. The list includes “how to unclog a toilet,” “how to remove wallpaper” and “how to decorate your bedroom.” For beauty, users most often have searched for how-to videos related to “prom hair,” “balayage” (a hair coloring technique) and “man bun.”

Google admits that recent surge in smartphone population contributed much in this impeccable growth. About 91% of smartphone users turn to their phones for browsing or searching videos.

The reports says:

“Being constantly connected has trained us to expect immediacy and relevance in moments of intent – the I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy moments,” reports Google, “These micro-moments are the new battlegrounds for people’s hearts, minds, and dollars.”

As per Google, Millennials too have contributed significantly in driving YouTube’s search numbers. Google reported last month that 67 percent of Millennials agreed they can find a YouTube video on anything they want to learn.


  • Mehak

    online video rapidly turning into a key means for people to fulfill
    their information and entertainment needs, small organizations that fail to
    include it in their internet marketing strategies will do as such at their
    hazard…

  • Gary Brich

    This trend obliges marketers to become more spontaneous when it comes to executing search advertising and content marketing campaigns…

  • Daniel root

    People are moving toward video to discover how to do many things, many of the searches and video viewing for how-to content occur on mobile devices, particularly smartphones.