Tarun Gupta

Why SEO Campaigns Fail To Deliver

Post By Tarun Gupta Post User May 13th, 2013 category Search Engine Optimization comments 3 comments.


Being an individual I usually explore a search engine when I want to compare the price of latest cell phone or look forward to get an information important to me. You may say it's my habit but in recent years it has become a reality the millions of users across the globe. The growing relevance of search engines has pushed the need for effective search engine optimization strategies to turn the websites more visible and user friendly. In a number of seminars on Internet Marketing and SEO I have already stated that if SEO done without prior strategies, you won't get the results you are expecting. There are a good number of newbie webmasters who miss the basic points of web usability and user experience in the race of competition and lose their business even at the beginning. Expounded below are some of the very basic and pertinent points that webmasters fail to address during the website promotion.

Keep Away From These SEO Mistakes

Poorly Designed User Interface:

Promoting a website using SEO strategies isn't everything but offering users a website worth visiting is also important. I feel amused when I find that several webmasters still have a notion that user experience doesn't matter if a website enjoys a good ranking in search engines. Even Google sent a clear message with a Panda update that a website with a poor user experience will be subject to severe penalty in term of ranking. So, it is better to test your user interface by taking reviews from the end users and ask them the most stipulated points they love to see on your website.

Websites With Slow Page Load:

I may have an internet connection with 2MBPS speed but my neighbor next door is not as lucky as I am. Slow website loading time is a big time turn-offer the users. Although a website contains vital information, a user leaves it instantly if taking time in loading. To escape the inconvenience, you must avoid designing the user interfaces using Flash, heavy images and animations. In case of mobile website where internet connection speed is much slower, this mistake may cost you direly. I am not suggesting you to say adieu to multimedia but if it is there it shouldn't abate the load time.

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Useless Content Piece:

Every website is developed across a motive offer a set of precise and value-load information to the users who visit there. In a crowd where millions of the websites are contending to get a smooth winning edge, content has become the most prominent entity ever. Search engines have started scrutinizing and evaluating the web pages on the basis of content relevancy posted on the website. Nowadays search algorithms are evaluating a page on its efficiency to solve a particular problem. If a page doesn't accomplish the user's motives, it is useless. When you develop a content page, identify the problem areas and then illustrate the solution in an order. Make sure that it solves that problem in the way a user wants.

Target Users And Not Search Engines:

When I post a page on my website, I equip with it a Title, Description, Keywords, Snippet and Headers etc. All these exertions are meant to make the page search engine friendly and keyword rich. But the Google has now changed its mindset completely. Spam keywords and anchor text to increase the frequency of the articles in the search results is now a bad tactic. I won't say it is taking its last breath but definitely Google is taking strong objection to this practice. Google will only be convinced if it finds that users revisit your page for their own purposes. This scenario establishes that your content piece is effective enough to captivate the users and not deliberately written to appease the search engines.

Absence Of Social Media:

I am not talking about Google alone but almost every search engine has changed its algorithm with social media as a crucial part. These signals are gradually becoming the symbol of trust. It again requires the placement of the fantastic and fascinating content on the web pages so that users and readers may share and interact with it using social sharing buttons.

Absence of Google+ Authorship:

Google I love you so much

Google+ authorship supports your claim of being a trusted author of blogs and content that Google endorses. When you receive Google authorship, Google places a snapshot of your avatar right in the search results. In this manner Google lets your search results more trustworthy. Undoubtedly it encourages users to go with your text.

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Relying On A Wrong SEO Agency:

Another major miscalculation I usually see with an SEO campaign that most of these are carried out by an inexperienced SEO agency. While hiring an SEO Company, establish that the very firm has a perfect contingency plan in case they fail to deliver results. Check whether the firm is like any other agency or has a business USP for the client. Ask its business credentials, experience in the domain and testimonials from the existing customers. My articulation here is that search optimization is a diligently changing vertical and only a forward-thinking agency can deliver you the results that you expect from the campaign.

  • http://in.linkedin.com/in/jitendrashukla Jitendra Shukla

    Agree with all points, these are the few key factors which should keep in mind while running SEO campaigning otherwise It’ll affect negatively.

  • http://www.facebook.com/govinds Govind Singh

    Great article! i think every SEO / Webmaster should use white hat to avoid having fingers pointed :)

  • Kumar Gautam

    Hi Tarun, it is a great post for search engine and user perspective. One major pointing is missing here is Mobile friendly web design or responsive web design.