Tarun Gupta

Why Marketers Are Unwilling To Invest Only In SEO?

Post By Tarun Gupta Post User May 9th, 2014 category Search Engine Optimization comments no comments.

seo and digital marketing

With Google updates shuffling results every 6 months, investing a big fortune in existing SEO campaigns is certainly not a good idea. It's more like now you see yourself on the top and now you don't.

Why is SEO not the best way to go?

It would have a great thing a year before but now SEO isn't the granddaddy of all internet marketing strategies. There are reasons that force me to think that a strategy that risen to its peak over the last decade is now on the downslope. The reasons are many:

  • Google pitched updates one after another that made the success uncertain
  • Strategies that are ideal now may be six months down the line can get your site banned
  • Any SEO campaign takes some time to show results
  • Is your campaign moving forward in the right direction ? You may never know as there is no fixed strategy for SEO.

FACT: For high commercial intent keyword searches 64.4% people click on sponsored results while only 35.4% click on organic results.

Put your Eggs in Different Baskets:

After Recent Google updates, a massive transition has been reported in the existing online marketing trends. Until recently, everything a marketer practiced was SEO centric and meant to grab higher rankings in SERPs. The makeshift made after Google updates has changed the picture. Digital marketing overpowered the stream and SEO was pushed at the end of the row.

The graph below depicts how sharp the investment is surging in digital marketing tools

The majority of the brands is planning to streamline their marketing investments in leveraging premier digital marketing channels.

Why is SEO not the best way to go?

FACT: Now onwards, SEO isn't everything but a part partially integrated into a digital marketing pack.

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