Tarun Gupta

Web Usability Analysis Strategies

Tarun Gupta August 5th, 2013 Web Designing no comments.

Web Usability Analysis

If you are an internet marketer with an online business presence, web usability is probably a term you need to take up quite seriously. The usability testing is a process that checks up the usability of your web pages to get an idea whether or not these pages are offering the user friendliness and good browsing experience. If Website Designing Services experts are to be believed, usability is an integral part that ensures your online business success. There are a number of usability factors that decide the overall business success and therefore you need to test every aspect thoroughly.

Web Usability Factors To Be Considered

Being a professional I understand why a website fails to generate revenue and conversion. The reason being is that it may be lacking at a number of usability fronts. Let's take the issues one by one.

Feasibility of User Tasks:

This is probably the most important task I would like to add in the Web Usability aspect. An individual user visits your website to accomplish a number of functions. Might he is there to collect certain information, share some views or most importantly to buy a product. Whatever may be the task he want to execute. The user task analysis ensures that your users are able to do what they want to do on your website in the best manner possible. The analysis answers a number of pertinent questions including

  • Whether or not it is easy for users to learn the task execution process.
  • Whether or not it is easy to accomplish the task.
  • Whether are not there available a streamline process of job execution.
  • Whether or not a recovery mechanism is available if a user fault occurs.
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Readability Analysis:

Now comes the readability analysis that takes care varied range of content issues pertaining to a particular website. For any website irrespective of its nature and vertical association, content is the most significant component.There are a number of considerations we must keep in mind during the analysis. Here we analyze whether or not the content is easy to understand and grasping for the users. It is also visualized whether the vocabulary used on the page is complex or user friendly. Whether or not the writers have placed concise and easy to understand paragraphs. And finally it has to be check that would the users love to read the content posted and what the level of authenticity and content credibility.

Navigation Analysis:

For most of the users, site navigation decides the attrition and thus becomes inevitable during Website Maintenance. Typically a site navigation helps users to move across the multiple pages of the website. An entire navigation component comprises several components such as navigation menus, search boxes and sidebar widgets etc. During navigation analysis one should check the various facets such as:

  • Website information architecture
  • Web page / Content Findability
  • Navigation Efficiency

Website Accessibility:

Nowadays a number of mobile devices and gadgets are available beyond the desktop and laptops where users love to run websites for information access. The accessibility analysis ensures whether or not a website is accessible on every device such as mobile devices, tablets, notebooks and web-enabled TVs and gaming consoles without compromising the user experience. A professional in Web Design Technology suggests the primary pointers to be evaluated during the analysis are :

  • Cross-Browser/Cross-Platform support
  • Support for responsive website design
  • Support for Semantic HTML Markup
  • Correct use of HTML
  • Choice of color pallets and CSS
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Analyzing Website Speed:

This is another important aspect adds more heat in the web usability. An individual user has minutes to seconds to visit a website or browse a page. If a website takes hours before loading, users get irritated and leave your website. A well-defined Design Methodology can be a big help if you are really looking forward to improved website loading speed. Therefore you should work hard on your page response time. Below listed factors are very pertinent throughout.

  • Overall response time of the web page
  • Size of the web pages
  • Use of Flash or other heavy software
  • Code quality
  • Bugs/ errors in website

Unless a website has a great user experience quotient, no user will ever attempt to associate with it. There are a number of very important and simple factors that play a serious role in offering user experience and improving user reach. 


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