It’s almost two years since Google brought its first ever mobile algorithm. Dubbed Mobilegeddon, the algorithm was meant to ensure two things- One, force desktop websites to go mobile, and two, deliver an uncluttered user experience on mobile. Google had an undeniable reason behind the move. In the span of three years or so, mobile devices toppled desktop websites in terms of visitor traffic.
Steps To Improve Your Mobile Website Ranking
That’s exactly why Google decided to switch to mobile-first indexing. Google compelled business owners to take mobile route and deliver a user experience in sync with latest Google mobile friendly algorithm guidelines. Mobile friendliness is now a norm and an important ranking signal for the websites running online.
At times, when Google is ruthlessly monitoring websites over its mobile friendly guidelines, you need to relook at your mobile SEO strategy. Despite having a mobile website in place, if your business isn’t receiving expected traction, you have to tweak your mobile SEO elements.
Following are the most important mobile ranking factors composed for your reference. Fix them out to boost mobile website ranking.
1. Improve Website Load Time:
Website’s loading speed is an important ranking factor. Studies say that websites appearing in top 10 positions of SERP have average loading time of 1.10 seconds or less. A fraction of increase in loading time could drop your search rankings drastically. No one likes to wait for centuries to see information loaded. If your website doesn’t load in 3-4 seconds, users will abandon your site. Website speed is mainly responsible for the sudden upswing in bounce rate.
2. AMP (Accelerated Mobile Pages) Compatibility:
3. No More Flash:
Flash is almost outdated. Browsers and websites have stopped supporting Flash content anymore. So, avoid having flash elements on your mobile website. Not only they make browsing tedious for readers, but also risk a penalty from Google for hidden content.
4. Optimize Images:
Expressive images help readers understand the content, context well. They are aesthetically pleasing and tenders sound impact on viewers than the text only content. Persuasive images make websites a place worth visiting. However, abundance of heavy images affects the site’s loading speed. To keep the website speed fast and uninterrupted, optimize image dimensions and file size. In addition, avoid using too many images within the content unless necessary.
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5. Keep Away From Intrusive Interstitials:
Using intrusive interstitial ads will drop your site rankings. Annoying ads, kill users’ interest in consuming your content, regardless of the device being used. When it’s mobile, tricking users with intrusive interstitial is a sin. Mobile devices have a much smaller screen to display content, so even a single pop-up can obstruct content from being browsed and read.
Google sniffed the nuisance, thus introduced an intrusive interstitial update sometime back. The update listed out guidelines for showing up interstitial ads on mobile websites. Flouting these guidelines could result in a considerable ranking drop.
6. Don’t Use Small Fonts:
Your website fonts are integral to the user experience, especially when it’s a mobile website. When a user opens a desktop website on a handheld device, fonts shrink due to space crunch. It creates trouble in reading site contents. This happens as a page made for standard PC display is shrunk to a size compatible for mobile display. Keep the size of heads and associated paragraphs up to a size that’s readable on mobile devices.
7. Avoid Excessive Interlinking:
Again, space crunch on mobile display limits the number of links a content page may have. A webpage on mobile should have 75% fewer links than desktop pages. This increasingly helps in improving UX. It’s recommended not to place the links too close to each other, as it creates hurdles in tapping desired links.
8. Over keyword Optimization:
Though, keywords remain important for search rankings, over-optimization may kill the content flow. Desktop websites have longer text where keywords may be placed in a natural order. But mobile sites have shorter texts due to space scarcity, so it would be better to include limited keywords and phrases. Don’t intrude into the natural content flow by over-optimizing your keywords.
9. Word Count:
When it comes to the word count, longer is better. A lengthy content, if written wisely, gains traction and improves rankings. This is true for both Desktop and mobile websites. There is no standard limit on how many words should a content page have, yet, it should be long enough to make the page context clear. However, while publishing content for mobile sites, make your content rich by the mobile screen’s standards. Usually, a content page with word count between 700 to 1000 words is enough.
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10. Social Signals:
Social signals are an absolute advantage for your website. Engaging people over different social media platforms gives a visible boost to your mobile website. Social networks are equally important for mobile sites also as users spend a good amount of their time on browsing social networks to go. Sharing your mobile content with your online communities on Facebook, Twitter and other social network will be a rank booster.