For digital marketers and SEOs, Keyword Research is something of utmost importance. Diving deeper into niche keywords gives you decisive insights about your immediate audience and competition. Unless you devote enough efforts to identifying your target customers, market and competitors, your SEO efforts will remain futile.
To understand your outperforming and undeforming keywords better, you can take help of the following keywords research tools. These tools are available in both premium and trial versions. If your marketing budget allows, I will recommend buying premium plans, else free version is fine for unleashing a good chunk of insight about your website.
Free Keyword Research Tools for SEO
These free keyword research tools can help you in understanding how your customers are discovering products and information online. Being free doesn’t mean that the tools will compromise with the value they offer. Even their trial offers can track the best keywords for your industry and searches, keyword competition and competitors. It will eventually help you in ranking your web pages higher in SERPs. Let’s have a quick look at these 8 keyword research tools.
1. Moz Keyword Explorer
Moz’s Moz Keyword explorer is unarguably the best tool for Keyword research. Using its keyword finder you can do a complete SERP analysis. The tool also offers close keyword suggestions that can helpful in jotting down details in a number of metrics. In addition, the Moz keyword research tool lets marketers explore and prioritize all the keywords needed to skyrocket search rankings. Its unbeatable competitor analysis helps you to read your competitor’s keyword and ranking strategies. The tool is available in both free trial and paid versions.
2: Google Keyword Planner
The Google Keywords planner is Google’s brainchild. It’s completely free and gives good insight to estimate search volume on Google’s network for each keyword and phrase. The tool also provides keyword suggestions to make you prepared for new and unused keywords. The Google Keyword planner’s interface lets you compare keyword trends and enable you create a holistic plan for targeting specific keywords and related phrases. The tool also lets you prioritize keywords that you should target and help you discover new keywords that you probably missed to investigate.
Our next participant SEMRush is a master keyword research tool due to its massive capabilities. The tool can generate a list of top ten keywords that your competitors are receiving traffic on for both paid and organic search. The tool helps you to discover those keywords that can push your SEO and PPC campaigns. You can also gather a heap of knowledge about phrase matches, related keywords, and long-tail keywords. This tool as well comes in a trial offer and a premium version.
4: Google Correlate
This is another excellent, but a lesser known tool from Google. If always running after top ranking keywords is something you don’t like, Google correlate is for you. The tool can easily find related keywords for you that people are searching. You may take advantage of those keywords to produce quality and absorbing content for your immediate audience. With Google Correlate, you can grow your keyword list by leaps and bounds.
For SEOs and online marketing professionals, Alexa is an eminent tool. The tool allows you to see search queries used by your competitor and the percentage of traffic they are getting with the keywords to their website. It’s quite simple. Just enter the URL in the input box, and Alexa will generate comprehensive details on keywords and search analytics on the specified domain you entered. Alexa offers a 7 day trial period. This is enough for running an initial discovery and research on your domain keywords.
6: Bing Keyword Research
The good thing about the Bing keyword research tool is that its data comes from only organic search. That’s ideally a great help for marketers who seek to discover the most natural keyword ideas. Using Bing keyword research tool, you can generate keyword suggestions multiple languages.
Uber Suggest, our next keyword research tool enables you to sort keywords by country or the places where they are being discovered. In order to generate fine-tuned keyword ideas, the tool jots down data from users with a word cloud and trend data.
With Wordtracker you can do full-fledged SEO research with its SEO competition metrics feature and a SERP comparison tool. This tool fetches complete profile of relevant keyword information across the locations where you serve your business. This tool is available in a free 7 day trial, with account options starting at $27/month after.