For webmasters, SEO is indeed a big thing to control. Every component of an SEO strategy requires full attention. Whether they’re off page components or on-page elements, they need to be monitored on a regular basis. And of course, that can’t be taken care of manually.
Top 10 SEO Monitoring and Keyword Tools
It’s important to go deeper into how Google sees your site, and this can be done only with the help of some great SEO tools. These tools help you align your SEO activities. More you will be in sync with your website metric, more efficiently you will be able to control your SEO efforts.
The following tools are important to any organic search strategy as they help you focus on those website elements that Google deems crucial. Enlisted here are 10 such tools that help marketers evaluate their website like a pro.
1. Google Search Console:
Previously known as Google’s Webmaster Tools, the tool helps webmasters dive deeper into how Google looks into your website. The tool offers a number of user friendly resources that explain the fundamentals of Google search. For instance, Google's Fetch as Google tool tells webmasters how Google sees a particular URL.
Troubleshooting via search console helps to measure SEO performance and gives an insight into what’s need to be done for better results.
SEMrush is another surefire tool that generates detailed reports on the performance of domains as a whole and their specific pages. Among other crucial toolkits that tool offers, the SEMrush SEO toolkit is the most sought after one. Upon URL input, the tool gives a deeper insight into several metric, including keywords the website is ranking for, the page's rank for that keyword and the keyword monthly search volume etc.
3. Check My Links:
As the name implies, the tool is meant for link optimization. The tool is helpful in analyzing whether external or internal links on your website are in good health. The tool turns out be a good help for publishers / editors to make corrections to the links if required before a page is live. The tool instantly creates the report on link health. It finds how many of the links out of the total links are working fine and how many are broken.
BuzzStream helps businesses manage inbound links to their website. The BuzzStream tool makes it quite easy to research, inbound link opportunities, create relevant communications and find business websites who could accept your link request. BuzzStream helps you identify candidates on the basis of industry and their level of engagement across various social networks. Using the tool, you can get to know the right people who will respond to your backlink request.
5. Moz Pro Tools:
Moz pro couples multiple tools together as an all-in-one tool to help businesses improve their search rankings. Moz's collection of research tools offers subscribers resources they need to identify SEO opportunities, track growth, build reports, and optimize their SEO efforts. Moz pro is an amazing tool that helps businesses identify crawlability factors, duplicate content and redirects that dampen your SEO performance.
WooRank is another excellent tool that helps marketers in in-depth site analysis so that they could explore opportunities for website optimization and other related improvements. Various reports that the tool generates on the basis of the analysis include the performance of existing SEO initiatives, social media, usability, and more. WooRank segregates a report in 8 parts that include-
- Marketing Checklist
7. Screaming Frog's SEO Spider
A tool, specifically designed for pro SEOs crawls a website and generates different reports to outline most common website SEO issues. The tool reduces the time it takes to analyze larger websites. The best thing with the tool is that it allows you to export data into Excel for further examination.
8. Found's SEO Audit Tool:
The Found’s SEO Audit tool is an innovative tool that helps marketers identify and resolve common SEO errors. All you need to do is to input your URL and fetch an instant automated SEO audit of your site. The tool generates three major reports for website’s technical issues, content issues and external link issues respectively.
9. Varvy's SEO Overview Tool:
Varvy's SEO Overview Tool offers users detailed insight into domain strength, links, image SEO, social counts and mentions, page/technical SEO, page speed, and more. The tool can generate comprehensive reports in less than a minute and let you explore deeper into various different aspects of your website's performance.
10. HubSpot's Website Grader:
The tool was released back in 2007. Website Grader offered businesses ways to uncap further search engine optimization opportunities. As search industry evolved a lot since then, a new improved version of the tool is already in place.
The tool offers insights for the following:
- Site's page size, requests, speed, and similar key SEO metrics
- If a website is mobile-friendly
- If a website is SEO-friendly
- If a website is hack proof and has security tools like an SSL certificate