Tarun Gupta

SEO Audit Best Practices

Tarun Gupta September 23rd, 2013 Search Engine Optimization no comments.

Free SEO Health Check

Search engine optimization audit of a website is a comprehensive process that identifies complex areas where improvement needed. Complete SEO Health Check helps webmasters to create an action plan to keep your website parallel with the growing business emergence of the competition. A website has a number of components that together give it a complete presence. If any one of these components starting to function ambiguously, website's health deteriorates. Therefore experts push-in a complete SEO audit procedure to fix the overall health of a website. Illustrated below is a comprehensive guide of the search engine optimization audit.

What An On-site SEO Audit Really Answers:

A full fledged SEO audit answers a number of serious questions about your website's health and its functions. Google SEO Services experts however expect three primary observations with a standalone audit. The first answers they get is about the current state of a running website. The observation revolves around the website's performance in search, social media and other platforms. It also suggests webmasters a number of actions to be taken with the explanation. And finally, an audit helps them to draw up a report describing a complete strategy for improving the site performance.

An On-site SEO Audit Checklist

An audit can be classified as on-site SEO audit and Off-site SEO audit. Either two plays a very significant role in assessing a website's health. I will however dedicate this article to the on-site SEO audit checklist. One should must take into the consideration the following factors during the audit.

Title and Description:

You need to check whether or not the title and the description written for the internal pages are unique and carry enough importance. You should also ensure that duo should clearly indicate the purpose of the page to the end-users.

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URL Structure / Text Formatting:

It is also very important to check whether or not URLs of each page are unique and properly formatted. A good URL includes keywords that help it to get searched in the SERPs. Formatted text with bullets, heading tags and other formatting tags (B and I ) helps paragraphs to get visible and turn precise for better readability.

Page Content:

Content published on the pages are always very crucial. In the internet marketing terminology content is termed as the king. If your website is not doing good in SERPs, content quality can be a valid reason. To ensure quality content on the website check it through Copyscape or other authentic software. It removes any possible duplicacy in your content part. Post-penguin and panda algorithms and updates, duplicate content can invite big blow in the form of Google penalty. Rather to fix the mess later using exclusive Google Penalty Recovery Services, keep your content fresh and relevant in beginning.

Internal Linking:

Linking the internal pages is very useful both for search engines and users. While doing this you must ensure that you are using non-keyword anchor text and keyword anchor text for linking. You should also ensure that an individual page should have an appropriate number of internal links. The pages should be linked to the home page as well for better search rankings. Although no specific link limit is yet defined by the Backlink Profiling Services experts, putting it between 2-10 will be a great idea.

Beyond the above illustrated points, Free SEO Health Check and Audit takes into the account the user friendly behavior of the website and its response to the end users. Consultants checks whether or not the website has clearly defined main menus, a consistent interface and a precise user sitemap.


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