Being a very popular and user friendly blogging place for the users, WordPress rankings are still a hard task for the SEO gurus. They specify some simple yet effective measures for newbies to expand the SEO possibilities for their SEO blogs. These simple tips are effective enough to allow users to optimize their WordPress blogs for better search rankings. The article covers 10 WordPress SEO tips that will help you improve website rankings. Read on how to improve Website SEO in 2020.
Being popular blogging sphere, WordPress all set to give tough times to the SEO community. The uniqueness of WordPress features and functions need an entirely new prospective of search engine tactics. Whether it's the posts, pages or categories, all the elements should be optimized in a very comprehensive manner.
10 Best WordPress SEO Tips
WordPress offers a number of graphical themes that allow users to customize their blog structure, thus enforcing the best SEO technique is the demand of time in order to maintain the blog friendliness and optimal user centric behavior of the WordPress.
1. Code and Website Structure
While pursuing your WordPress site, put a keen focus on the written code of your website. You must ensure that there are no errors on your code section of the blog. The overall structure of the website also matters a lot while conceiving the SEO strategy. Images displayed, graphics represented and links maintained are some of the very vital factors need to be visualized for the optimum SEO impact.
2. Meta Titles
In view of the WordPress experts, unique web page titles for your WordPress blog helps a lot in order to achieve higher prominence in search engine rankings. When it comes to a WordPress site, the unique web page titles are the most important elements. Even WordPress forcibly communicate users to assign unique web page titles for every page, it's your utter responsibility too to post your every blog with different page title. So you should firmly avoid to replicate the web page titles during the blog posting in WordPress.
3. Focus Keywords
For best results in search engine rankings, you must create the titles that embed the targeted keyword in it. Titles should be in very close co-ordination with the subject matter and interesting enough to attract high rate of clicks. Place the most important keyword and key phrases in the very beginning of the page title. Keep the title very short and crisp and without any vague inclusion at all.
4. Meta Description
Another prominent method to get higher search engine rankings is by dding meta keywords and description tags in the code section. All you can do is to specify the meta keyword and description tag for the landing pages, category pages and the home page as well. Each unique posting that you perform should also have distinct meta tags and description tags in very strict accordance with the subject matter of the page.
5. Category and Tags
You must have used categories and tags in your WordPress blog and managed it properly. Both these components are the great source of inbound traffic thus you take every care of them. Wrap them individually with a proper H1 tag and don't forget to add description for tags and categories as it can be a potential place to have internal links to the pages.
6. Google sitemap
Adding a sitemap in your WordPress blog helps Google in exploring and indexing your contents on the web and return it to potential search results. Placing your sitemap in XML format lets Google understand the page structure of your blog in very comprehensive and distinct manner. It also helps Google to develop a better understanding of your page text and links across the website.
7. Google Author Profile
I don't know whether or not you use Google+ but a profile on Google+ will certainly a nomination for something good out of your WordPress SEO. Google allows authors an opportunity to associate author profile image next to the article written by him/her. Using Yoast SEO plug-in, you can add author profile to your website. All you have to do is browse your profile and add the link to your Google+ page using ?rel=author tag.
8. Webmaster Tools And Analytics
Both of the search engines Google and Bing has their own webmaster tools to help you out in comprehensive data tracking. If you are still waiting for one, this is the high time to have one. If you are a professional SEO services, I would also recommend you to install Yoast SEO plug-in for either of the webmaster tools you are using.
9. Optimized Website Images
Having images for every post on your WordPress blog isn't enough at all. You must optimize every image in very accordance to your blog characteristics. You must have an idea about the primary properties that an image contain. Let me recall theses in order as Title, Alternate Text, Caption, Description, Link URL, Alignment and Size. Please remind if I missed one. While publishing an individual blog post make sure you fill-in every field to optimize a particular image.
10. Fix 'H1' Tag Issues
Earlier WordPress 3.0, the major bluff I used to spot with almost every themes was its enthusiasm to tag blog title with 'H1' irrespective of the title of posts and pages. Google considers 'H1' a very credible and most important tag that offers great relevancy and emphasis to your blog posts / pages. This is why I would like to suggest you to focus on below stated points while working with 'H1'.
Best WordPress SEO Tips: Conclusion
Being one among the highly recommended and used CMS / Blogging platforms WordPress needs no introduction at all. If I am not exaggerating the facts, 7 out of 10 websites use this massive platform to grow and respond well to the users. Alike its other CMS counterparts, for optimizing WordPress for search engines, it also enjoy the availability of several add-ons, plug-ins and widgets to enhance various functionalities altogether.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.