2018 was a year of major changes in almost all spheres of digital. Paid search wasn’t any exception either. We have seen an incredible shift in traditional advertising practices due to arrival of automation and machine learning.
Pay per Click professionals take into considerations multiple numbers of Google Ads metrics to measure the growth of any campaign. Basically, objectives of a said PPC campaign determine which metric to use or not to use. Campaign objective dictates which metrics need to be reviewed and analyzed.
Google finally hears the long pending request of Ad Publishers. The company has started adding call recording and monitoring feature for the calls triggered by call extensions. The testing is being done for a small percentage of phone calls that are initiated by call-only ads or call extensions in the US.
Google, the search conglomerate has introduced few changes to its Google AdWords and other advertising products. The search engine giant rebrands Google AdWords as Google Ads. Alongside, the company has brought its advertising products under Google Marketing Platform and Google Ad Manager. With such significant changes in place, Google tries to woo both small businesses and enterprise-level advertisers.
You already have done a ton to bring the most fruit out of your PPC campaigns. This new year, go for a fresh tune up of your entire effort. A few tweaks could help you spice up your entire PPC campaign. The article brings forth some small but significant changes that you can do to charge up your campaign.
KPI, popularly, 'Key Performance Indicators' is a known term across industry verticals. This metric indicates the health and performance of a given campaign and its internal elements. Alike, PPC KPI reveals how successful a campaign was and how well it performed.
The new and advanced AdWords interface is live for sometime, and marketers are now using New AdWords Features quite comfortably. The new interface has been rolling out to the advertisers gradually, and will be available to every one by the year end. The advertisers who have access to both the new and older versions can navigate back and forth between the two.
Your PPC campaign strategy shouldn’t be limited to the above. Go deeper into research and find how to utilize your dollars on campaigns. Remember, Google AdWords could be an expensive investment if done without looking all its aspects. I don’t see any reason to invest money in any channel if the ROI isn’t there.
For PPC marketers, 206 has been a year with a mix bag of opportunities. The year will be in their mind for numerous changes and feature that they witnessed in PPC landscape. For both Google AdWords and Bing Ads, changes were made and equally appreciated.
A service or product is meant for specific consumers who are located around certain geographical boundaries. They are likely to be your target customers. A campaign planning should start here. Start marking the locations where you can find most of your buyers.