Like most digital marketers, you may want to rank high in Google search rankings. Organic results take time to reflect, and in case you are new to the online business or representing a relatively competitive domain,
Google is bringing some really decent features for retailers this season. The additions aim at catering consumers’ growing appetite of grabbing jaw dropping deals and offers. The search giant already hinted this sort of features months back, and now they
Most advertisers skip the basics of PPC campaign management while flagging off their first campaign. Having knowledge of key pay per click ingredient can help you achieve the best results and returns.
The editor is a free to download application that can be downloaded and installed to install Google Ads campaigns. The best thing with Google Ads editor is that it lets advertisers save time and make bulk changes in their campaigns.
2018 was a year of major changes in almost all spheres of digital. Paid search wasn’t any exception either. We have seen an incredible shift in traditional advertising practices due to arrival of automation and machine learning. 7 Paid Search...
Pay per Click professionals take into considerations multiple numbers of Google Ads metrics to measure the growth of any campaign. Basically, objectives of a said PPC campaign determine which metric to use or not to use. Campaign objective dictates which...
Google, the search conglomerate has introduced few changes to its Google AdWords and other advertising products. The search engine giant rebrands Google AdWords as Google Ads. Alongside, the company has brought its advertising products under Google Marketing Platform and Google...
You already have done a ton to bring the most fruit out of your PPC campaigns. This new year, go for a fresh tune up of your entire effort. A few tweaks could help you spice up your entire PPC...
KPI, popularly, 'Key Performance Indicators' is a known term across industry verticals. This metric indicates the health and performance of a given campaign and its internal elements. Alike, PPC KPI reveals how successful a campaign was and how well it performed.
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