Tarun Gupta

Pinterest Marketing Best Practices

Tarun Gupta April 26th, 2013 Social Media Marketing no comments.

Pinterest marketing

On a number of occasions I have discussed the origin, emergence and relevance of Pinterest in the social media marketing bandwagon where Facebook and Twitter has already booked their seats. It's tough to believe that since May 2012, Pinterest traffic has turned double what it earlier had. That is why I do believe that ignoring Pinterest means losing business. The buzz is quite clear. Alongside Facebook and Twitter Marketing services, you need to work on your Pinterest Marketing Services strategy to leverage its full potential. Read between the lines to know how these best Pinterest marketing practices are going to help you out.


Top Pinterest Marketing Strategies

If you are currently using Pinterest as an integral part of your Social Media Marketing Services, I would suggest you certain striking tips to add more to your Pinterest Marketing campaign efforts.

Audience and Goal Brainstorming:

A client, a customer or an audience is an end-entity, every business goal is being set towards. Pinterest can't be an exception at all. Before joining the buzz, it is necessary to know who your customers are. If you understand your audience well, you find it easy to paint the strategy with a color they love the most. Once you decide your audience, set a measurable business goal for your marketing plan. Unless you have a precise success measuring tool, you won't understand whether your tactics are having any real impact or not.

Automate Your Pin Strategy :

Automation of the strategy starts with seeding your Pinboard with innovative and original content. If you are still struggling with some good content ideas, there is no harm in exploring some of the most popular boards for business ideas and inspiration. I won't suggest you to merely focus on your specific niche and business domain.

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Schedule Your Pins:

I assume that you already have explored Pins to add-on the Pinboard. But doing it with a priority schedule will always be a great asset. If possible choose some easily available and innovative software to schedule your pins just like you do it for Facebook status updates and Twitter tweets. Create an album to store all your pins together and use it in order to allow proper attribution.

Repin and User Comments:

Every single re-pin offers users an opportunity to drive traffic on their respective websites. When you re-pin another's picture on Pinterest, they get notified via email. Then then come to follow you and look through your boards. Need not to say that it invites a good source of traffic and new visitor to the point. Commenting is probably the most important Pinterest Marketing strategy so far if all you want to drive traffic to your website. Whatever you make a comment, it stays with the picture and acts as a call to action for a number of reasons.

Follow Others As Well:

When you follow others on Pinterest you definitely will have the potential for driving more traffic. Each person you follow gets an email notifying them that you are following them. It invites an opportunity to connect with other service users of the same business capacity. Reporting is another major aspect that plays well in the domain. If you can measure or track your Pinterest marketing efforts and learn the basic statistics to improve and instigate your campaign efforts. If you want to see your campaign succeed and flourish you must have a regular schedule for reporting of your campaigns and strategies.


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