Tarun Gupta

ORM – Digital Strategies For Online Brand Reputation Management

Tarun Gupta September 29th, 2011 Internet Marketing no comments.

Experts suggest a number of measures to deal with bad mouth publicity during the brand reputation management. These digital strategies accomplish various important tasks during the process. These tasks include brand monitoring, brand promotion and audience participation as well.


An effective brand reputation management program needs extensive levels of planning that includes identification of participating communities and the facts behind their brand perception. A well-managed reputation management program needs active participation with the communities and constant monitoring of negative sentiments over the web. Digital Marketing Services experts sustain a brand management program to answer a number of questions.

Establishing an ORM plan
Current online dimensions are dedicated to the social media and audience conversation has been taking place everywhere and every moment. There are a number of blogs that have huge user base and big size audience. While creating an online reputation management program, you should focus mainly on the communities where audience is very active. These communities are most likely that places where perception about your blog is fully visible, irrespective of its nature.
Monitoring the audience and community participation
In the online marketplace, numerous tools are available that offers you an opportunity to monitor your brand. These tools analyze and track mediums like major search engines, blogs, forums and other social media establishments to get an instance of mention of your company, product, service or employee anywhere. Google alert is such a tool that monitors terms and sends you an email each time it finds this term with a link to the site. Internet marketing recommends manual analysis of the data to confirm the tone of mention. Risks for the brand may arise in two ways. High risk threats need legal intervention, but low-risk threats may be delayed for some time.
Promoting positive brand image
Engaging contents play a significant role in creating a positive image for your brand and business. This content can be taken up in any form whether text, images, videos, blogs and feeds. It’s your responsibility to generate more relevant and engaging contents that portray your presence in finest light. Beyond optimized and well-organized contents, you should also ensure that your brand website is fully optimized to help users find the content within your site. Offer an opportunity to your visitors to bookmark your web contents on the sites like Digg and Del.ici.ous etc. Let the people vote for your contents to improve your presence.
Suppress negative sentiments
Acknowledge those who are unhappy with your ideas and perspective. Spend some time to write them back about their concerns and your efforts to reduce the hurdle. Tell them that you are concerned about the issues and doing your bit to overcome the problem. A small effort to addressing one’s concern can turn him to a fan from critic.


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