Tarun Gupta

Mobile Friendly Algorithm Is Live With Gradual Shift In Rankings

Tarun Gupta June 3rd, 2015 Mobile Marketing 6 comments.

Mobile-Friendly-Update-Significance

Google's Mobile Friendly Algorithm is up now and webmasters are waiting to see the changes in their rankings. Search Engine Land's Barry Schwartz in his blog post reveled some interesting facts that he noticed just a day after the mobile-friendly update went live.

No Big Changes In Rankings So Far

Barry writes that he searched through all the metrics from large data companies and discussed the event in webmaster forums, But didn't see any evidence of a change at all yesterday. Google already made it clear that it might take a week or more to finish the roll out. The changes in mobile search results might appear thereafter.

Barry, in his blog, quotes two companies to whom he contacted. They were Search Metrics and SEO Clarity. The company Search Metrics said that there were slight changes in the mobile search results but not so big. Both the companies told Barry to wait for the results as they were running a process to analyze their data deeply.

Barry however added that for a handful of queries, he noticed the change in the search rankings. He checked the queries on his iPhone. He shared that Moz dropping from position one to position two, since Moz is not a mobile friendly site currently. (See the screenshot)

google-mobile-algo-live-1429707928

SEO Clarity’s Ryan Heuser said:

1.7% difference in ranking domains between desktop and mobile versus the previous few days.

This is just an instance. Beyond this, webmasters have hardly notice any changes yet. We need to wait for some time to see the ranking shift in entirety. So far, Wikipedia is the winner with a full-fledged mobile-friendly site in place.


  • http://www.brainpulse.com Manoj Khanna

    Yes I can see the changes in mobile search results, it looks incredible. Now we can find better and relevant results on mobile phones more easily, where content is readable without tapping or zooming.

  • Daniel root

    It will really help smartphone users to more quickly understand the contents of websites in limited space of mobile…

  • http://www.brainpulse.com Tarun Gupta

    The rankings have moved…without a doubt. I see some of our own rankings moving up after this update on the Google desktop / classic search results. Its post this algo roll out, so i guess its an effect of this update only.

  • Deepak Thakur

    I think in India, there is no effect in search results neither any rise or drop in my site movement. I am not sure is it live yet or not…

    • Arpita Sinha

      Yes ,it is rolled out for India also. As i am seeing changes in my site positioning from most recent 2 days…

  • Kevin Woods

    As indicated by Google webmaster tool, Rankings haven’t changed however mobile clicks are much higher..