Tarun Gupta

Mistakes That Affect The Impact of SMM Campaigns

Post By Tarun Gupta Post User January 22nd, 2013 category Social Media Marketing comments no comments.


Social media marketing has become a platform for serious business as social networks comprise one third of entire world population. However, what matters the most here is a significant SMM strategy and competency in market endeavors as a single mistake can damage your campaign adversely.

Since its inception, social networking has always been a buzzword for marketing campaigns in the digital arena. But still not every single business is yielding revenue as expected. Well, This is the serious aftermath of taking the social networking thing lightly and executing campaigns in a disorganized manner. If you fire the bullet abruptly, targets will certainly be missed. Let's find our a few mistakes business owners usually do deliberately or unintentionally when they take on their social media campaigns.

Excessive Promotion Is A Big Turn-Off
Do you really think that doing promotion every second hour yields any result? The answer is 'not'. Why an individual will be interested in a promo headline 'Get-in to know more', since every campaign does this. In contrary, add the line 'up to 45% discount is waiting next click' and see the difference. The latter will infuse a quotient of interest among the buyers. End of the day, you need to understand that social media marketing sustains in the market not only due to hectic or bullied promotions but also due to a well-defined audience engagement that indeed plays a significant role all across.

The Remedy

  • Keep tap on very frequent or seldom promotions. Just share, don't impose.
  • Add an element of engagement in every throw.
  • Give audience a reason to return.
  • Push them only with the precise features of your service.
  • Last but not the least, evaluate your promotion strategies on regular intervals.
Sending Spammy Messages ? Distraction Guaranteed
When a buyer comes to your website, he expects relevant and precise information about the services he wants to subscribe. At the very moment when he gets tangled with your spammy fluff on the page he regrets his decision to visit you. This is a major disaster indeed. Sending automated messages on Facebook and Twitter using third party tools will not only disinterest users to read your stuff but also hurts your website's chance to get revisited. Readers love to read thoughtful content elaborated precisely and coherently. For an instance, if you are selling mobile phones, it's good to compare two major phones of the same category and communicate the final thought why first is better than the second one and vice-versa. Therefore, learn to write substantial stuff rather to relying on crap text all around.
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The Remedy

  • Don't post useless and irrelevant text just for the sake of frequency. Strategy will backtrack for sure.
  • Don't push service and sales pitch every next hour.
  • Give your audience enough time in between to understand your take. And finally, add substance what you want to convey and what is being conveyed.
Let Your Readers Speak As Well
If you are an online business owner, you must know that social media is a multidimensional network that needs an effective engagement with others using two-way communication. If you like to flash something that seems valuable for readers put it across the channel and allow a two way communication mode to let buyers place-in their opinion against or in favor of your offering. Open the comment box to let readers reflect their views. An intelligent business house collects comments from their buyers to experience the insight of the viewers. Whether positive or negative, comments add more to your presentation. Negative comments trigger an opportunity to rearrange your mentions. As soon you receive negative comments and feedback start introspecting about your negative points.

The Remedy

  • Encourage your readers to respond.
  • Place their comments unedited until required.
  • Give enough proportion of regard to every comment irrespective of its nature.
  • If user is against your view, elaborate your perception with sustained logic.
The Final Force
Don't ever think that you are the master of social media trade cloud. Ask some social network experts to help you out during the ordeal. A successful social media campaign should comprise three things in a row namely a defined process, goal driven strategies and a commitment to thrive.
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