Post Penguin, Link building is all about adding quality and relevant links to your site that improve and enrich your readers' experience. Spammy directory listings and link farms are now of no value at all.
The roll back has sent wrong signals to the SEO community and webmasters across the world. They are raising questions on the process Google followed to drop the penalty.
Link building services experts should not use guest blogging for a sole intent of building links. It bears a lot of potential and can really result in credible online popularity of your brand.
Caffeine, a new algorithm is the next generation search engine architecture by Google. Specifically designed to speed up the crawling pace, it will also imbue the indexing speed, based upon the element of relevance alone.
PageRank depends on the uniquely democratic nature of the web that uses the vast link structure as an indicator of an individual’s page value. When one page links to another page, it effectively casts a vote for the other page.