Govind Singh

How To Improve Facebook Ad Management Performance ?

Govind Singh May 26th, 2016 Social Media Marketing 2 comments.

facebook ad management

You may have spent good budget on Facebook ad management, but does that amount able to generate leads and sales. A Facebook ad campaign can only be successful if advertisers design ads and ad structure as per their recipients. If you think that your Facebook ads are not able to deliver discreet results, you should organize your campaign strategy with scratch.


For naive advertisers, it's bit daunting to increase ad conversion rates without increasing ad budget. But there are certain ways in which you can improve the Facebook ad management performance without having a hole in the pocket.

Target those who follow your niche:

For any specific kind of ad-campaign, your target audience is really significant. To see your ad-campaigns deliver better, pick the followers of specific brands in the same niche. It helps when you try to pitch the same customer base as other well-known businesses. This could be really helpful if you do not know much about audience's age, likes, job titles, etc. To get even better results, you can go ahead with separate campaigns in order to create a more personalized and engaging message.

Create Custom Audience :

Rather pushing ads to the masses, keep them limited to the audience known to you. You could call them 'custom audience'. Targeting custom audience tenders straight benefit as you display ads to the people who already know you and have touch points with your brand. This is quite an interesting phenomenon with pay-per-click management campaigns. You can directly custom audience, a CSV file of your customer database or list. If you send campaign to the custom list of audience, you will likely have higher conversion rate. This is the most popular way to get your existing customers back to you.

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Retarget Online Visitors:

It's a great idea to run a Facebook ad campaign using ad-remarketing lists and run ads based on website activity. There are services like 'Adroll' that help marketers to build remarketing lists and run ad campaigns. In business terms, remarketing is a process designed to target and capture those audience who either abandoned the checkout process or left without completing the transaction. Remarketing is also used to target the audience who visited your website, searched for certain products but left abruptly. Ad-remarketing is extremely effective if you want to launch a new product or offering an existing product that is relevant to a particular visitor.

Test Different Versions of The Ads:

Testing multiple versions of an ad helps to find out which ad resonates well with the users. Create several different ads comprising different photos, headlines, and text. When you come to know which ad performs well and may gain traction, put the most of your ad budget towards that specific ad.

Test Multiple Images To Find One Better:

Images used in Facebook ads are significant. To get more out of your Facebook ad management campaign, you should test as many images possible. Test images in your ad campaigns in both vertical and horizontal layouts. Use image variations, and you'll be surprised with your results.

Use Multivariate Testing To Optimize:

Facebook's ad-buying interface has consistently been a very powerful tool for very sophisticated targeting, deep segmentation and experimentation in Facebook marketing. It's always a better idea to experiment with designs to create ad experiments that you can optimize in real time. Use different campaigns and ad-sets with variation. Perform this experimentation across multiple segments to identify what's really working across your entire audience.


  • Hilton Wood

    I think the most noteworthy execution change is presumably CTR. While it is not as vital as transformation rate or ROI, I find that it’s a decent metric to focus on, as in 8 out of 10 times there’s an unmistakable relationship amongst’s CTR and CR%

  • Shweta Sinha

    If you’re focusing multiple devices and placements in the same advertisement set, you can separate the outcomes for each of those, but you can’t customize bids and budgets for each of them.